00:19.38 ModGolfPodcast Hey, it's Colin with the ModGolf Podcast. I am live at the 2025 PGA Show. And I have our next guest here and that's someone who I consider a friend of the show, someone that we've known for a couple of years now. We shot some fun videos with him last year with his awesome products, which we'll reveal here in a second. And that is Tim Wright, who is the founder and CEO. I guess you're the CEO you're all the C's, aren't you? You kind of do all the C's here, but you do have a strong team here, so they definitely help you out. And Tim is as I mentioned the founder of Caliber Golf and what they do in the putting space I absolutely love here. So I know on the podcast side you can only hear this it's compared to on the video which I do encourage you to go over to our YouTube channel and have a look because you can see the awesome putters that Tim has and the best way to describe it even though I'll let Tim pitch them here and then give you more insight and but they've combined the beauty of a golf hockey stick with a putter head. And you may think this is gimmicky, but I have one, they customized one for me a year ago, and they are not, they perform 01:26.81 ModGolfPodcast beyond your imagination, but I'm not going to tell you about that. I'm going to let Tim talk about that. So Tim, welcome to the ModGolf Podcast, my friend at the PGA Show. How's it going? Tim Wright - Caliber Golf Thank you, Colin. I really appreciate it. And I appreciate you having me on the ModGolf podcast. ModGolfPodcast Absolutely. 100%, 100%. So, okay. So we met a couple of years ago and I've got to say, okay, I grew up, I'm Canadian. I grew up in Toronto. I grew up playing hockey. I love it. 01:49.18 ModGolfPodcast I know you're American. You're based where again in Wisconsin? So, they get lots of snow there too, you play hockey also and love the game. So I first thought, "Oh, is this another one of these products that's a kind of gimmicky, just kind of fun" that could be just, as we say, "it's a solution looking for a problem." But once I got to know you 02:09.55 ModGolfPodcast and started to use it, that is not the case. So why don't we go in the way back machine here Tim, the "aha moment" when you came up with this idea and then started to explore it and realize that you're onto something here. Tim Wright - Caliber Golf So yes back in 2018 what happened was I realized that I was a not a very good putter okay and with putting being close to 42% of the score I needed to spend more time on the green practicing. Specifically, my short game. My drives, I can drive. It's like a slap shot but putting, I was getting handsy. In hockey, having played for several years, I could pass a puck to a moving target on blades but I couldn't make a five-foot putt. I could take a slap shot from a blue line and hit a goalie above a shoulder and maybe score unless he blocked it. But I couldn't make that two-foot putt because my buddies were watching 03:05.50 ModGolfPodcast That makes no sense. Tim Wright - Caliber Golf It doesn't make sense because I was getting handsy. I was right. Maybe a little anxious or it was just not a natural feeling. When I took my broken hockey stick from the garage that has bashed in corners several times, right? As many of us have experienced. So it was a broken hockey blade, but the shaft was fine. So what I did was I cut off the hockey blade. Tim Wright - Caliber Golf and I inserted a putter very similar to that process right here and I taped it up with hockey tape and some little wooden damper dowels on the inside to secure it. I ended up winning my club championship for the flight that I was assigned I have since at the start I was a 15 now I'm a 7 I could get closer to four if I played more golf. But the problem is I'm making a lot of these, which takes me off the course! 04:06.30 ModGolfPodcast You have that same sad dilemma that I have which I was warned very early when I stumbled into the golf industry, that the more I'm in the golf industry, the less golf I play and the higher my scores will go. And I'm not quite as good as you. I'm not a single digit, but yes, my handicap's gone up by about four or five the last two years since I've been even more immersed in what I'm doing here in the golf industry, which is painful. So painful. But your putter is definitely helping. So what was the next step on the journey with Caliber? Tim Wright - Caliber Golf The next step was we needed to form a group, a team that would be able to help put these things together. And by team, engineers, designers, artists for the artwork that appears here. And in addition to that, working with the USGA. 04:58.52 Tim Wright - Caliber Golf After I presented a sample to them, they said, "boys, we've seen this and it's never been approved. The hockey shaft has never been approved." That was presented to them in 2020. And I said, "you don't understand, this is fixing my game and I need to figure out how to get the hockey shaft to conform with the rules of golf." That is the legal term that we are using based on USGA and R&A rules. So it conforms with rules of golf. So by talking to them, asking the same question 50 different times, what we came to the agreement with was, this is not a hockey shaft. This is a golf grip. 05:47.91 ModGolfPodcast Right. Right. Tim Wright - Caliber Golf Inside is a very light carbon fibre tube called the golf shaft. Yes. So it's a golf grip with the golf shaft on the inside that's supported by dampers. And that is to get it to conform with the rules of golf. And it is extremely light. ModGolfPodcast I'm picking one up here and yes, it's quite Yeah, it's quite surprising. You wouldn't think it would actually be this light. So tell us about the design process, of how you've gone from cutting up your original stick in your garage to getting here. I'm always fascinated with product design, iteration, that whole design process. So tell us about that, the ups and downs of the journey of what worked and maybe what didn't work. Tim Wright - Caliber Golf Oh, absolutely. There are several different stories that I could come up with um and explain. I'd say the ones that are top of mind, if you go into your garage and you cut your blade off of your hockey shaft, what's left is a very heavy hockey shaft. And with golfers understanding weights, we needed to make sure that the weight of this piece didn't offset the weight of the putter head. Otherwise it's going to be 800 grams and that's not a good weight for a putter. So what we did was we used different carbon fiber, we thinned the wall of the inside, so the inside diameter of the wall thickness is a little thinner because one thing we're not doing is ripping slap shots. We're not ripping slap shots. You're not going Happy Gilmore on this. Well, while my setup would look like Happy Gilmore. It's definitely designed for a lighter version is one iterative process. Another piece is I was on the putting green with our friend Jerry Kelly out of Wisconsin, a PGA Tour Pro. 13 time Tour winner. And he said, "I love the putter, change this element, which used to be a plastic piece, change it to rubber." Because what he was experiencing. ModGolfPodcast So people here, if they're on the podcast, they change this, you're pointing to the connective piece between the the actual putter head and the shaft, right? Tim Wright - Caliber Golf That's correct. Yes. That's correct. So the furl would be the technical term. And that piece used to be, in a prior version, plastic. The vibration and caused it to vibrate all the way through the shaft, making your hands shake a little bit. Was not a good thing for a golfer. So, what we did was we changed it to rubber. And in doing so, that significantly made the experience as you made contact with the ball much more less vibration. The dampers were placed in a way to absorb that And we're seeing a lot of success in this setup right now. ModGolfPodcast Love it. Love it. So you have lots of examples here. I guess one thing, an overview for people that are considering this or looking at it. Well, first, why don't we talk about where can they go to to have a look at at your website? Why don't you let them know that? Tim Wright - Caliber Golf Absolutely. Our website is calibergolf.com. And on the website, we have two primary options. You can send your putter to us and we convert it. Or you can select from one of the major putter brands that we have, the Odyssey Even Roll Sub-70. or AR Golf. We have any putter head that is on the market in any shape, any design offered on the web. ModGolfPodcast So you're putter agnostic. You're open to it. Tim Wright - Caliber Golf That is absolutely correct. To anyone and everyone. And I understand that Canadians, half of them play hockey left, half of them play hockey right. The same is true with golf. Left or right handed putters, it does not matter. ModGolfPodcast That's good to know. Yeah. That's a little Canadian golf fun fact that a lot of equipment manufacturers didn't realize, they're selling out of left-handed clubs every year. They can't stock enough of them because we have almost twice as many left-handed golfers as compared to the average across anywhere else in the world, and that's the reason because of hockey. So many hockey players do play left-handed and then of course they convert over to golf left-handed too. So, this year compared to last year. Let's talk about the show. How's it how's it going? This is day two now at The PGA Show, but tell us about your experience so far. Tim Wright - Caliber Golf The traffic in the booth that we have is, I would classify it as madness in that the people are walking by, they stop, and then they have to understand whether it's a gimmick or if it's a game changer. And it's on the player to decide whether or not it is. And I haven't heard anybody say that it's a gimmick because like I pointed out earlier, this is the only hockey shaft that conforms with the rules of golf. It's marked on the shaft and people are loving it here and we love the positive vibes. 10:56.05 ModGolfPodcast Love that, love that. So tell us a story from yesterday. Hopefully you have one of someone that you can see, I'm sure you can tell from the body language that someone's probably thinking, "nah, this is a gimmick. What are they doing here? This is a joke." But you've managed within a couple of minutes, flip them over, converted them and perhaps they even bought one or are considering that. So tell us a story there. Tim Wright - Caliber Golf Absolutely. And I would say that I have a list of several people in my a log right now that have already decided to purchase. And we're really excited about that. One group of people that came through, one guy played Major League Baseball and another guy, the father was there too. And the father would not put it down. And when he entered the booth and started talking to us, he said, "this must be a gimmick." And once he had it in his hands and I explained that by splitting your hands, you get more control of that face and you're rocking the shoulders like in hockey, making a tape to tape pass. Well, they said. "We're baseball players. We don't understand tape to tape." Well, in golf, all you're doing is thinking about the bigger muscles. If you're using bigger muscles and you take the hand movement out, you're now rocking the shoulders and the light bulb started to click and he was dunking putts left and right. He left me his contact information, he's getting a putter! ModGolfPodcast Love that, love that. And I know you build custom putters, I will put in the show notes on the podcast and also I'll weave into the video and post production afterwards. Tim was gracious enough to customize a ModGolf Podcast putter with the box, so that full experience, you sent me that and I love to use that putter. I use that all the time. I play a lot of par-3s, the par-3 course that's close to my house. So I use that every single morning out there and love it. But I understand recently you created a custom putter for a certain president that just took over in the Oval Office. Tim Wright - Caliber Golf Well, the story was it goes like this. The U.S. Marines Foundation, specifically the Grey Project that supports families who have either have someone that's struggling with um suicide or have passed away from suicide. They raise money for those families. And not only the cause, but going to the U.S. Marines. I said, "absolutely sign me up!" I was invited to make a putter and they said, you can use these logos. And President Donald J. Trump, on the the box itself. And you understand that experience Colin. Hopefully if you're watching this on YouTube and Coin you post that video, you'll be able to see what that experience looks like. And what happened was the putter arrived 30 minutes before it was about to get auctioned off and President Donald Trump was going to sign the box. He looked at the products and said, "that goes in my office. That's not getting auctioned off. That's not getting auctioned off. That's mine." ModGolfPodcast There we go. What a validator. There you go. Tim Wright - Caliber Golf He's a big hockey fan. What I understand is he's a Rangers fan. So he appreciates the sport, saw this, and the connections were made. ModGolfPodcast You're a big Bruins fan. I'm from Vancouver. So, I'm a Canucks fan and I grew up in Toronto. I was a very sad Leafs fan for many years. So, I've converted my team loyalty from there. So, the fact you're a Boston fan, we may not agree on that but I think everything else in life, Tim, we definitely do agree on. Tim Wright - Caliber Golf Well, I will also say I'm starting to become a a Capitals fan because Ryan Leonard is our brand ambassador. To the Canadians, you might not relate to that but he is a wonderful person and an amazing hockey player But in addition to that, fun fact, he's a scratch golfer. And the guy can play. He heard about this through my very good friend, Matt Keter at wind hockey agency. And said, "Tim, see if you can do something with Ryan Leonard." And we did that. There's a great video on the Caliber Golf Instagram where Ryan Leonard explains how he uses the putter and he talks about control alignment and making that tape to tape pass. I do encourage everybody to have a look at those videos. ModGolfPodcast As I always do in the show notes, I will include the the links to calibergolf.com so you can see all those good things. And also your Instagram, because you're quite active there. And I will also post a couple of the Instagram Reels that we created last year that were fun that we did with Caliber Golf. The one we did with you guys where I used the Hockey Night in Canada theme music, which is for you American listeners and viewers, you won't know what that is, but it's this Iconic opening that they had I think for like 60 years and they still use. So we did that, had that music to you putting and that was a fun one. That was our most viewed post from the show last year. Tim Wright - Caliber Golf Wonderful Well, it's got a classic theme and the product works with that. So it's kind of a match. ModGolfPodcast Absolutely. So, hey, to finish up here Tim, I want to hear about some partnerships that you have or do you have some big orders rather than just one putter at a time? Would you give us some insight to there with the business model and how you may be capturing that? You can then sell a hundred or more Caliber putters at the same time to bigger clients? Tim Wright - Caliber Golf So there are several things that we're doing going into 2025 and late 2024, it started to grow and specifically the Japanese market is starting to become very popular. With a company called AR Golf, ARGolf.JP. They are ordering just the putter grip, the hockey shaft. And in and fitting it themselves. So at that level, we're able to produce more, not spend the time on the fitting process where I'm doing the process of cutting and gluing epoxy. So we have other opportunities. If you can see this one, it's got a different texture. Now, hockey shafts have tack. And others have more of a raised grip. So different products for different people that want to experience a different feel. So we're starting to work and hopefully continue working with universities doing some college licensing where instead of having Caliber Golf on the front side, it is a university and then on the backside would be Caliber Golf. So doing collaborations like that and then selling through different channels. So collaborative branding in that case there that makes complete sense with more of that kind of that business to business, getting orders at scale. The fitters are also following the the Japanese approach where they're just buying the grip. They understand the process at which they're fitting the putter, which is not terribly confusing because they understand the process at which the putter is built. 18:29.54 ModGolfPodcast Good stuff, good stuff. All right, so hey, I really encourage you to have a look at calibergolf.com. As I mentioned there, I'll include that in the show notes so it's easy for you to find that. Love what you do. Tim, I consider you a friend. I've known you for a couple of years now. I love the entrepreneurial spirit you have. And I'm so happy for you that you guys are scaling up. Tim Wright - Caliber Golf Oh, we do have one last thing here that we almost forgot. ModGolfPodcast I'm glad you pulled that up because you've got a new product here that will also include in the show notes. So tell us about what you got in your hand here, Tim. Tim Wright - Caliber Golf So one of the things that players come to us with after getting the putter or when they are talking about putting is burning edges and they want to fix that. One of the things in hockey is if you understand offsides in hockey, then you'll understand about making a putt, you need to make contact square. So, what we've created is, and it is patented called The Blue Line. It can work with lefties or righties. It allows you visually to square the putter face at setup and then at contact. So if you're open or closed, you're off-side. Yes. So the ball would go here, and it's raised by a quarter of an inch. What that allows you to do is hit up on the ball, and it's also designed a 60-40 ratio, six inches back, four inches through, which allows the putter face to not move as you're making the putter stroke. Most in most of the mid-range handicap golfers after they move from a big backswing and follow through acceleration from that to a 60-40 and let that pendulum kind of move. See, the issue with the pendulum is it would be 50-50, but it makes contact with the ball. right And that reduces the head speed. So the correct ratio, when you're putting, you can look this up. All your viewers, please look this up. 60, 40, gets you on plane, on contact much quicker. ModGolfPodcast There we go. So we've got the blue line also. We'll definitely include that so everyone can have a look at that. I love the hockey metaphors being the blue line and offside. It all makes sense as it equates and translates over to one's golf game, something that I can definitely use some improvement on also. So Tim Wright, CEO and founder of Caliber Golf. Thank you for joining us today on the ModGolf Podcast live at the PGA Show! It's great to catch up with you and I hope you have a prosperous next two days here at the show Tim. 21:00.38 Tim Wright - Caliber Golf Yeah, I absolutely appreciate it. Thank you for taking the time to meet with me. My pleasure. ModGolfPodcast All right. Good stuff. Thanks, Tim. Tim Wright - Caliber Golf Thank you! 00:51.67 ModGolfPodcast Hey, it's Colin Weston with the ModGolf Podcast coming to you live from the PGA Show 2025 from Orlando. 01:03.08 ModGolfPodcast I'm going to be recording some episodes here and have some great interviews with people that I've met previously, some people that are brand new in my life here and the gentleman sitting next to me is someone that that fits that description and also some people that we've known for a couple of years. But we're starting it off here this morning with Richard Platt, who is the president of Rimac Golf. I saw what Richard and his team have been doing and I just had to have them on because I love products. I love things that improve performance in golf and they've got a great story. And we're also going to have a little bit of fun here on the video side. So if you're listening to the podcast episode, you can also jump over to our YouTube channel and see what Richard is demonstrating. But to open up here, Richard Platt, welcome to the ModGolf Podcast! Good to see you, sir. Richard Platt Rimac Golf Well, it's very nice to be here. This is a lot of fun for us. This show is just a playpen for a manufacturer like us. We're also in the automotive industry and racing, and that's another playpen. So between the automotive industry and the golf industry, we just couldn't have it better. 02:01.63 ModGolfPodcast Nice, nice, I like this. All right, so of course people that are listening to us on the ModGolf Podcast can't see what you have in front of us, but you have seen a massive gap, a pain point in the golf industry, especially I'm assuming at that elite level for players. That golf ball performance, not all two golf balls are created equal, even when you take them freshly out of the sleeve. Is that Accurate to say? Is that the launch pad for what you've created here with Rimac Golf? Richard Platt Rimac Golf Yes, we believe that golfers, in order to play consistently, they must have golf balls that are absolutely consistent in compression. Our discovery is, and our surprise is that they are not consistent at all. They change from model to model, they change from year to year, and they are not the same in the same box of one dozen, and sometimes not in the same sleeve. In fact, the discovery of this came about because our business is the testing of valve springs for engine compression in automotive racing. And every engine has 8 springs and then it has 8 smaller ones inside the larger springs, 16 springs. Those engines run a quarter million dollars. They must be identical. 03:15.86 Richard Platt Rimac Golf And if they're not identical, you've got a problem, and you lose million dollar races. So we make the device that is used to test valve springs. And that device is patented. And it was patented in 1930, which means it has been around for a long time. It's the industry standard. And so one day I was in the office on a Saturday, as the owner of a company frequently does, and I put a sleeve of golf balls into our RIMAC valve spring compression tester. 03:46.03 ModGolfPodcast And I got different numbers. And I couldn't believe it. I thought, well, maybe the machine was defective. So on Monday, I got one of another machines. And I got the same numbers I had gotten over the weekend. And it is very clear that the golf balls are not the same compression. 04:05.72 ModGolfPodcast This is interesting. So all the knowledge you gathered and experience from the automotive industry and high performance race cars, now you're applying to high performance golfers. So I was over at one of your booths where you were set up by the putting green and gave me a demonstration. I believe it was Todd, one of your guys, part of your team there. 04:27.60 ModGolfPodcast He gave me a demonstration, and I was surprised to see the difference. There was a brand new sleeve of balls, and the compression varied. Two were the same, were very high, and the next one was almost 20% less in compression there, which which was shocking. You've got the machine here. Why don't you give us a demonstration right now? Let's start with that, because I'd love to see this. Richard Platt Rimac Golf Well, it's very simple. We have this device, and essentially, we squeeze the balls. 04:52.94 Richard Platt Rimac Golf And so I have a low compression ball that is sitting in the machine at the present time and I ggive it a squeeze and this compression turns out to be around 50 RIMAC units. And now if I swap that ball out and I put in what is known to be a higher compression ball and I give that a squeeze, 05:17.13 Richard Platt Rimac Golf I now and am at 100 compression units. ModGolfPodcast Wow. Richard Platt Rimac Golf And so those balls are going to behave extraordinarily differently. When I first discovered that they had such different compressions, I just took the highest one and the lowest one and went out to the concrete floor of the warehouse, dropped them from six feet, and lo and behold, the low compression ball bounces higher than the high compression ball. 05:42.74 Richard Platt Rimac Golf And of course, this is what you would expect. A basketball will bounce higher than a bowling ball. The only trouble is, when you look at a basketball, you know it's a basketball. And when you look at a bowling ball, you know it's a bowling ball. But when you look at two golf balls, you have no clue as to which compression that ball may be. And in some cases, the ball maker may not either. 06:08.63 ModGolfPodcast I see, I see. So myself as a mid-handicapper, this may not be something that when I'm playing my my weekend golf around with my buddies, it may not be something that affects me or I would be conscious of as much. But for the elite player, this is massive. This could be the difference between being 10 yards short of the green or 15 yards open over when you have the right club. So tell us some stories here, Richard, about.. Richard Platt Rimac Golf I have to disagree with what you've had to say. ModGolfPodcast Okay, please do. Push me back on this. Richard Platt Rimac Golf Let's say you're 40 feet away from the pen and you're making a long putt. Now you described yourself as a mid handicapper, right? So you go ahead and you hit your putt and guess what? You putted it six feet short. 06:51.02 Richard Platt Rimac Golf Well, if you had a high compression ball and you'd been practicing with a low compression ball, you would now be 12 feet short. So you're worse off. So you need the machine more than the more than the low handicapper, because he's going to start out closer. You've just gone from six feet to 12 feet, and you didn't know it. And half of that is attributable to the fact that you were suddenly playing with a different compression ball. ModGolfPodcast Well, now that you frame it that way, Richard, it shows that the the accessible market then is probably 50 times or 100 times bigger than I was thinking it would be. 07:33.13 Richard Platt Rimac Golf Let's put it this way. It is every golfer. It is not just the elite golfer. It is every golfer. We use the analogy, can you imagine if I told told you that I'm going to sell you a car, and I'm going to have a speedometer in there, and it's going to say slow, medium, and fast. And that's all your speedometer told you. Now, do you think in the early days they would say, oh, well, that's good enough. Only the rich drivers with chauffeurs need a speedometer. Well, no. 07:58.07 Richard Platt Rimac Golf Everybody needs a speedometer. When you go pump up your bike tire, do you actually check to see what it might be or do you just keep squeezing it? No, you have a little tire gauge. Everybody needs a tire gauge. 08:13.37 Richard Platt Rimac Golf This is the same. You cannot play consistent golf if you do not have consistent balls, no matter how good you are. And we sponsored the practice range at the Rocket Mortgage Classic in Detroit this June, and the pros were bringing their balls over before tee-off time. We'd mark them, 91, 92, 97, and tell them, go with the 91, go with the 92, and give the 97 to somebody. 08:38.11 Richard Platt Rimac Golf Sign that one with a a Sharpie and give it away. ModGolfPodcast Here we go. So I'm curious now and have a couple of questions here to ask you. So as far as the design of the unit itself here, what was the design process or iteration? What was the beta or the first version you ever had of this as compared to the nice looking unit that you've got here? So tell us about that process. 09:04.76 Richard Platt Rimac Golf Well, this is a really good question because the design in 1930 is almost identical to the design today. This is a 19-pound piece of equipment. And it is designed to be able to apply 1,000 pounds of pressure. When we use it for golf balls, we don't need to crush it that much, but we certainly could. We basically crushed the ball to the level that would be potentially with a hard drive. 09:33.82 Richard Platt Rimac Golf And that seems to be sufficient. And it's important to have that much pressure because today golf balls are made with so many different pieces, otherwise known as layers. The way I look at it, it doesn't matter how many layers. It doesn't matter the soft layer, the inner layer, the outer layer. In the end, it's what does the whole thing add up to. And when you stick it in our machine and you crush it, you are getting the compression of the whole thing. ModGolfPodcast Do people worry when you put the ball in there and compress it, that it damages it? Richard Platt Rimac Golf No. Do you worry when you drive the ball and you hit it 14 times yes off the tee, does it damage it? But actually, Colin, you make another good point. And that is the PGA pros, they change their balls quite frequently during a round. 10:29.36 Richard Platt Rimac Golf Well, I think that's not going to happen going forward because every single time they change the ball, they are adding another variation that is a risk to their score. And in fact, I think they're going to tee off on the first hole and they're going to putt that last putt on the last hole with the same ball, unless they've had the misfortune of losing one along the way. ModGolfPodcast Well, I have that misfortune more than I would like to. So I'm not at quite at that level. Richard Platt Rimac Golf But to go back to your question about the design of the machine. The design of the machine is based on the design of testing high pressure springs. 11:11.11 Richard Platt Rimac Golf And so it's optimized for that. And that is a much more challenging assignment than testing the compression of golf balls. For golf balls, it's way over designed. On the other hand, you know when people spend thousands of dollars on lessons, thousands of dollars on golf clubs, thousands of dollars on um greens fees, to spend $1,500 on a machine that's going to tell them that actually the balls they're using for all of their play may be different, that is probably the biggest single investment that they could make that would improve their game. 11:50.43 ModGolfPodcast Got it. Got it. So to finish up here, I want to hear a bit about the business side of here. So tell us about your business model. Do people buy this? Do you lease them? Do you show up at shows? So so how does Rimac make money? What do you do? 12:07.64 Richard Platt Rimac Golf Well, the funny thing is we really do this because we love golf. We don't need to make money. Isn't that incredible? ModGolfPodcast That's a nice problem not to have. Richard Platt Rimac Golf The reason we don't need to make money is we make the same device for spring testing. It's quite complicated to do, but we have to adapt it for golf. And we sell so many in the other field that is just riding along on a much bigger automotive demand. And as far as the market, we ultimately think it will be the standard of the industry. And we think a year or two years from now, I use the phrase, gradually then suddenly, you will not be able to play consistent golf without knowing you have a consistent ball compression, period. And when people tell me, well, that's really a hard sell, I say, no, it's not. We have one thing on our side, Colin, and it's the laws of physics. And those aren't going to change it anytime soon. ModGolfPodcast No, they're not going to change. Richard Platt Rimac Golf And someone who tells us that we have a big hurdle to overcome to convince the market, I don't think it's that big a hurdle. Because you got a lot of constants there that have been around for millions of years, if not billions. Well, you don't really need our machine. If you take two golf balls and you go out and drop them on your garage floor, you take a low compression, 50 compression ball, and you take a high compression ball. and drop it on your garage floor from the same height. They're going to bounce different heights. And that's the that the biggest sales pitch we have. 13:58.28 Richard Platt Rimac Golf If you go to rimacgolf.com, you can see a lot of the videos, lot of the testing.Thank you very much. ModGolfPodcast And as I always do, I will include that in the show notes, so it's nice and easy for you to look at rimacgolf. So once again, rimacgolf.com. So there we have it, Richard Platt, president of Rimac Golf. Thanks for giving us ball compression 101 and how physics actually won't change. Richard Platt Rimac Golf Physics won't change. And Colin, it's really a great opportunity to be here and help spread the word. ModGolfPodcast Because basically, you're not spreading anything that's gimmicky. You're just spreading the laws of gravity. Richard Platt Rimac Golf That is very true. ModGolfPodcast Maybe that's my new catch phrase. I don't know. We'll workshop on that one, Richard. Richard Platt Rimac Golf And you have a lot of kinetic energy yourself. ModGolfPodcast Well, I do my best! 14:54.44 Richard Platt Rimac Golf Some potential energy too, I've heard too. Yes, you do. Your potential is there, but your realized energy is significant, I've noticed. ModGolfPodcast I'll take that as a compliment. There we go. Richard Platt, thanks so much for joining us today on the ModGolf Podcast at the PGA Show Live. Richard Platt Rimac Golf Thank you.