00:00.35 The ModGolf Podcast Welcome to the ModGolf podcast, where we speak to the entrepreneurs, the innovators, the disruptors, and the influencers who are shaping the future of golf. I'm your host, Colin Weston. 00:16.64 The ModGolf Podcast And today I've got a dynamic duo, a husband and wife team that are doing some great things in the golf space, scrappy entrepreneurs, 00:25.84 The ModGolf Podcast But the focus is going to be on Paris Gore, who is the founder of Golf She. 00:32.74 The ModGolf Podcast And I have her husband also with us as the supporting cast. Brian inspired or dared her into what they've created here, which is awesome. But I'm going to let Paris start off with that story because it's a great one. When they reached out to me, Brian's the one by email that reached out to me. 00:52.67 The ModGolf Podcast And I do get a lot of people wanting to be on the ModGolf podcast and their story is so compelling right in the wheelhouse of these great entrepreneurial stories I love to share and showcase on ModGolf that it was a no brainer. It's like, "okay, when can we get you guys on?" And that time is now. 01:08.47 The ModGolf Podcast So to start both of you, Paris, Brian, welcome to the ModGolf Podcast! 01:13.24 Bryan Thank you for having us. 01:13.42 Paras Thank you. Thank you for having us. We're excited to be here. 01:16.66 The ModGolf Podcast Absolutely. Absolutely. Okay, Brian, i'm going to put you off to the side for a minute here. Don't take it personally here. It's about you, but we're going to start with Paris. So Paris, when we talked last time as an introductory, you told me the AHA moment, the story that Brian, as I said, dared you to with an experience at Golf Galaxy. 01:39.10 The ModGolf Podcast So why don't you tell us that awesome AHA Moment and what you saw as frustrating pain points that have led to the creation of Golf She? 01:50.06 Paras Yeah, absolutely. I'm going to start this off with a disclaimer. I am in no way opposed to Golf Galaxy or dislike it. I think it's a great store. However Brian and I were off one day together and he comes up to me and he goes, "honey, i want to go to Golf Galaxy and check out this putter." 02:10.40 Paras "Will you go with me?" And immediately my face glazed over. My face was completely blank. And he goes, "listen, if you come, I'll take you to lunch." And I brightened up a little bit and he goes, "I'll sweeten the deal." 02:23.38 Paras If you come with me, we'll go get Mexican. And if anyone knows me, I'll do some shady stuff for a taco. so I was like, "yeah, okay, sure. Let's go." 02:35.45 Paras So we go and we're in Golf Galaxy. He's over in the one section checking out the putter and he's having a grand old time. Meanwhile, 30, 45 minutes later, i have walked a complete rut into the carpet of the 10 by 10 section that they call the quote unquote women's section. 02:53.94 Paras It's this little 10 by 10 part in the middle of the store. 02:59.16 Paras Nothing against Golf Galaxy, but there is nothing good for women out there. I mean, the clothing is designed by men for women who don't even like women. 03:14.34 Paras If you've seen a woman in your lifetime, where you know that the majority of us, are not built like SpongeBob SquarePants. 03:27.07 Paras We have curves. We're like a back road, right? So we have curves. We are luscious. We're beautiful beings. We're not cut like rectangles. 03:39.51 Paras And not all of us like shorts or skirts that are incredibly short or tops that are cut really low. We like elegance. We like luxury. We like things that are higher end. 03:53.60 Paras And there was just nothing there. So I trotted myself over to my husband. and I said, "are you are you done yet?" And he looks at me and he goes, "yeah, one second." And as he said that, I looked over and out of the corner of my eye, i saw something that looked to be quasi-luxury or up to par. So I grabbed his little hand and I go trucking down the aisle and my poor husband, his little feet kicked up behind him like a cartoon character with dust coming up. 04:22.75 Paras And we go running down the aisle and come to a screeching halt in front of these head covers. and It must've been a scene right straight out of ah cartoon or something. And I looked at these, these club head covers and again, no offence to the maker, but they were completely basic. They were black with white piping, completely basic. And I looked at my husband and I lost my mind. I just started chirping in his ear like he had curated this experience specifically for me. 04:58.31 Paras Now, mind you, he was at that point trying to get me into golf. 05:01.79 The ModGolf Podcast Right. 05:02.12 Paras And I was like, why would I get into a sport that very obviously doesn't want me as a woman with discerning taste to experience the sport or to enjoy it or to get involved in it? 05:18.20 Paras Why would I want to do that? 05:20.11 Paras And he goes, "you know what, honey, you're hangry. Let's go to lunch." And grabs my hand. And as we're walking out of the store, I'm still chirping in his ear. And as my husband is the only person in the world that can do this, gets frustrated with my chirping, stops dead in his tracks, turns and looks at me, and he goes, "You know what? If you can do a better job, then do it." And I looked at him, and I said, "challenge accepted stupid!" And two weeks later, we had our first design, and we were off and running to R&D with it. 05:56.89 The ModGolf Podcast Wow. Okay. So for context, that pilgrimage to Golf Galaxy happened when? 06:03.55 The ModGolf Podcast How many years ago was that? 06:06.56 Paras About three and a half years ago now. Yeah. 06:08.28 The ModGolf Podcast Okay. Not too long ago. Okay. So can share with us what was the first thing that you then prototyped and designed? Because I'm sure that you saw so much that made you angry that you... 06:21.62 The ModGolf Podcast could have been paralyzed by what you wanted to take on first. So tell us about that. What was the first thing you decided to tackle? 06:29.33 Paras Yeah, so the first thing we decided to tackle were head covers. 06:32.81 The ModGolf Podcast Okay. 06:32.91 Paras We wanted to bring true luxury to women. And the truest definition of luxury is to make life easier, right? So multifunctional, high quality, high technology that brings two things together, right? So as a woman I carry a pocketbook everywhere I go. 06:58.02 Paras I carry a purse with me. Playing nine, i come off the ninth hole. 07:03.18 Paras I want to go in. I want to grab a snack. I want to use the restroom. I don't necessarily want to carry my expensive Kate Spade, Coach, Louis Vuitton, Hermes, whatever handbag is with me on the course. And so we designed ah head cover that is equally as nice, equally as high quality, ah but also dual functions as a club head cover. 07:31.03 Paras So that was the first first prototype that we came up with. 07:35.53 The ModGolf Podcast I love that. And I know we're just painting pictures with words here on the ModGolf Podcast, but we will be jumping over to the YouTube channel also. So we will have the opportunity to show some imagery also. And you've got lots and lots of product in the background there that I can see as we're talking. 07:54.64 The ModGolf Podcast So I really encourage all of our listeners to go over and watch the YouTube video later that both Paris and Brian are going to put together after this. We're gonna have a different conversation there. And yeah, you'll be able to see all the great things that Golf She is putting together here. 08:08.89 The ModGolf Podcast so okay, let's keep going here. So that's the first product you came up with. So on that innovation side, I love the way that you're combining certain functionalities for golf and also lifestyle of what you then you can take off the course. 08:24.93 The ModGolf Podcast And so why don't you talk a little more about that? So as far as where you saw the opportunity with other women. Is this is a problem that you had? And then you started to talk to some other women. It's like, "yes, I would absolutely buy one of those." So talk about that product development rather than you just being frustrated yourself, which is great inspiration, but also your other golf playing female friends that shared the similar frustrations so you knew it wasn't just you that there was a business opportunity here. 08:55.00 Paras So we have really close friends that golf as well. And as I was talking to them and having conversations with them, they were saying to me, "I am carrying all these different bags. I have my clothes in them. i have my makeup bag. I have this bag. I have that bag. I have my golf bag." 09:17.21 The ModGolf Podcast Mm-hmm. 09:17.49 Paras "I have to stop and go into the locker room before I can even go get a drink, it's such a hassle." It just breaks up your day, right? 09:28.39 Paras So as a woman who enjoys being on the go and being able to transition on the fly to do whatever I need to do, i like to have multi-use and multi-purpose gear. 09:43.69 Paras So i have my work bag that is a huge tote that I can carry with me when I go traveling, but then I also carry it to work. So I utilized that same mentality in creating these club head covers that you can when you come off the the ninth hole or the 18th hole you want to go in and sit at the bar and have a cocktail with your girlfriends or you want to go grab a drink or if you're done you want to hop in your car and go do something else. If you're out and you happen to have your clubs with you and you want to meet up with your girlfriends for a quick nine you have everything right there with you and you don't necessarily have to worry about, oh, do I have my pocketbook with me? What am I going to do with my pocketbook? Where am I going to put it in the car that's going to be safe? 10:33.82 Paras Or, oh, I need to go into the locker room and grab my pocketbook before I can go to the bar and have a cocktail after my round. You have everything right there with you. And you don't have to worry about someone stealing it because it's attached to your club head and you're traveling with it. 10:46.97 The ModGolf Podcast Right. 10:48.59 Paras And honestly, if any of these women are concerned about the club heads falling off, let me tell you, i have personally done extensive research on that part. 10:59.68 Paras I've given Mario Andretti a run for his money because I drive those carts like a bat out of hell. So yeah, it's being able to maintain a luxury lifestyle and being on the go without having to sacrifice having your items with you or sacrifice style for that matter. 11:23.51 The ModGolf Podcast And that style piece and and the bags that you have, the the handbags and everything else that you that you have, all the other accessories, I can tell that part of your, you want to call it your mission statement or your vision is through the materials and the aesthetics and the design that you want all of your pieces to look like high-end luxury accessories. 11:46.22 The ModGolf Podcast brand offerings and you really pull that off. So tell us a bit about that and maybe Bryan, you can jump in because I love to hear the pieces to the puzzle, the gaps that you fill in. 11:57.13 The ModGolf Podcast Because I know myself as a multi-time founder and co-founder that we can't do it all ourselves and you have gaps and you need other people that compliment the skill sets and the superpowers that you have. 12:08.04 The ModGolf Podcast So Bryan, I'll let you chime in here. So what do you bring to the table rather than just being a guy that carries everything around and just looks good on a golf course. 12:19.77 Bryan Well, I got to first of all, I got that putter. 12:22.99 Bryan So I got the Spyder putter that day and I love it. 12:26.44 Bryan However, we went to lunch and the conversation kept going. 12:31.41 Bryan I got to tell you this whole experience, my view has changed a little bit, which passes certainly able to educate me and change my view on things. 12:45.41 Bryan She actually changed my view and we've gone to these shows and we've shown this product. And the mission is not just about a new product, giving something to women golfers, give them an identity on the golf course, make them feel good about being out there. 13:04.84 Bryan So having a nice product that they can feel good about having. And when you feel good, you play better. And also what I've noticed women like to have a product that other women will look at and they will want that themselves. So Paras has designed and manufactured these purses that are high quality. 13:34.21 Bryan Products that can be used on the course. 13:39.31 Bryan They will not break down. They will keep looking nice. And it's something they can you feel proud of having it on your cart. 13:46.07 Bryan And other women will look it and say, oh, what is that? So it is definitely something that they would want. And so we're trying to not only give women products, we're giving them a sense of feeling good on the course and having something for themselves. 14:00.78 Bryan The not just men golfers have all the nice stuff. Women will come say, hey, look what I have. And feel good. And when you feel good, you're playing good. You're relaxed and enjoy the game more. 14:14.96 The ModGolf Podcast I love that. I love that. So I'm curious to hear about the, the very start, after you prototyped your first couple of products, because it can be overwhelming for, and I've talked to hundreds and hundreds of entrepreneurs, not just in the golf space, but also the work that I've done in in startup communities across Canada and in North America. 14:36.56 The ModGolf Podcast And between design and manufacture and materials and your price points, and you don't have a marketing budget, so what do we do for marketing? Because starting from zero, we're a customer acquisition. but and all those pieces that you have, which can overwhelm people and be very expensive. 14:56.25 The ModGolf Podcast So I'm curious of how you divided and conquered on on that and tie that into marketing that you did for going to some of these golf shows that, from my understanding, have been very successful for you to get the brand out there, not only awareness, but also to start to motivate and kick off sales. 15:13.45 The ModGolf Podcast So I want to hear that piece in the early days, the decisions that you decided to do of where to spend your time money and resources, and even more so the decisions you made of things not to do that you're really glad that you didn't pursue at the beginning. 15:35.29 Bryan Well, the whole research part was actually fun because we got to go out to all these golf courses and be out there and see what these clubhouses had and how they set materials up and what they had or did not have for women. 15:51.27 Bryan So that was the fun part. And fun part was just being around the golf courses. 15:55.84 Bryan And then we finally started that, okay, we have to talk to people. We have to We have to go out to these shows. 16:05.47 Bryan We have to get our name out. So our first show we went to was the PGA headquarters down in Texas. 16:13.34 The ModGolf Podcast Right. 16:13.73 Bryan And that was a phenomenal experience. But what we really found the difficulty is we have a brand new product, but we are breaking down walls where we are trying to give to women, give them something luxury, materialistic, equipment, but it's not around anywhere. So we are trying to break through walls of bringing something that is not out there. So that has been one of the biggest difficulties is getting awareness in and showing people what we have, what we want to give to you, and then it's here. 16:57.06 Paras Absolutely. 16:57.20 The ModGolf Podcast So let's talk to you. 16:57.46 Paras So to piggyback on that, we are really disrupting what both women and men golfers traditionally view as luxury as well as golf accessories. 17:15.04 Paras So being at these shows, we've been speaking to not only buyers for golf clubs, but also people who've been in the industry and have been in the game for several years and being able to educate them and open their eyes and have them be willing to view something new as being acceptable. 17:47.52 Paras It has been a challenge. So we've been spending a lot of our time educating people, not just golfers and buyers and golf pros that new is not bad. 17:59.44 Paras New is different and different is not bad. And we've been so disruptive, i guess is the right word. So people have been asking me what it feels like and, I've been saying it's a little bit akin to saying we've been, quote unquote, Mr. Beasting the game of golf. And so far as we're the disruptors and it's OK to disrupt. 18:25.02 The ModGolf Podcast Yeah. 18:26.50 Paras However, it's an uphill battle. It really is. 18:29.93 The ModGolf Podcast It is. It is. I've been in the golf entrepreneurship space for about 12 years now. And our first venture, yes, it was like pushing a rope because it's this double-edged sword. 18:41.07 The ModGolf Podcast I'm sure you've seen this too, that there's such great opportunity because the golf industry are, whether it's Luddites in the sense of technology or even just change and innovation that there's great opportunity, but also it is slow moving that can be frustrating at times. so So I'd love to hear ah story of validation or what we call product market fit with not only the products that you've mentioned already, but I see you have another one behind you, small umbrella that goes to your golf cart with a phone holder that makes sure that it doesn't know you're and other clever products that provide incredible value. 19:25.80 The ModGolf Podcast But I'd love to hear about one of the first shows you went to, can you share a story that was kind of for you that turned the light on and going, yes, we are on to something here. 19:35.54 The ModGolf Podcast This validates what we know is an opportunity that just built your confidence and pushed you forward. 19:44.24 Bryan Well, I'd love to take this one. 19:45.89 Bryan Paris went out to a lot these shows, and I met up with her when I could. So I went to a show. 19:54.34 Bryan It was actually up in Massachusetts and at Foxborough. So I was awestruck walking around at the Patriots practice facility. 20:02.03 Bryan So shoot Paris was telling me you focus, focus, focus. We're here for reason. I'm like, I'm on the turf that Tom Brady practiced on. 20:11.24 Bryan The show starts. and she says, okay, you're gonna be doing the phone holder. Now we have a phone holder that holds your phone and it claps to ah walking cart or any driving cart. 20:24.23 Bryan This phone holder also has an umbrella on it. The umbrella on it can definitely serve a purpose as you saw yesterday, that phones can overheat nowadays and then shut right off. This umbrella will actually keep your phone nice and cool. It will also take the shade off of it. Now, If you want to use your phone and this can turn your round around, you can take that phone holder, spin the phone face around and record yourself. 20:53.33 Bryan So if you are having a bad round, you can't figure out what's going with your swing. 20:57.46 Bryan Take a video of yourself really, really quick. 20:59.65 Bryan Take a look at it. You can turn your phone, your round around right there. So having people come up to the table and actually laugh at our products and say, oh, that's cute. 21:11.77 Bryan It's got an umbrella on it. And I say, okay, wait a minute. Think of this. Think of the shade. Think of your phone not melting down. That's so expensive. Think about being shaded that you can actually get a good picture. 21:26.26 Bryan And then all of a sudden, how about a little video that may change around in two minutes by quick video, you can fix your swing. 21:35.21 Bryan And it clicks in their mind. And all of a sudden, they start selling. So it going from the point of people coming up to our table and laughing at our products and then taking a moment to get educated and say, oh, wow, does this is something really good. 21:53.49 Bryan So we've had a lot those experiences of being laughed at, but then actually making all the sales and saying, yes, we have something right here. 22:02.80 Bryan This is the right thing. We just need people to understand it and take a look at it and realize what we have. 22:11.38 The ModGolf Podcast See, what I love here is you're identifying pain points and resolving those. So even though what you're creating, people just think, oh, you're just creating a, whether it's a, they think it's a gimmick or whether it's just a beautiful item that is more aesthetic where that's not the case at all. You guys, you guys are doing both of that. It's functional and fashionable at the same time. So you're solving problems on and off the golf course while looking great while you're doing it here. So yeah, why don't you keep going here? So you've got more products. Of course, once again, we can't show them right now, but we're going to show them on the video. 22:48.97 The ModGolf Podcast And I will include some pictures in the show notes for your episode here. But Paris, back to you. Why don't you tell us some of the other well ah items that you've developed over the last little while with Golf She? 23:02.50 Paras Sure. So we also have divot tools and ball markers that match our club head covers by style as well as colour as well. um And they are all made out of iron and hard enamel. So they're not going to bend. They're not going to break. 23:19.08 Paras The actual ball markers are made of iron and hard enamel as well. So they will attach to your magnetic clips that you have on your hats or if you have a magnetic clip on your cart for your ball marker, it'll attach without actually having a magnet on there. So it lays flat on the putting green. 23:40.81 Paras You're not getting in anyone's way. A lot of the ball markers have a magnet on the back of it, so it doesn't lay flat. It'll kind of flop to the side. Ours lay flat. 23:51.31 Paras So if it is in the way of somebody else's ball, you're not going to really impact anyone else's game. Plus it's stylish. Plus it's beautiful. They're made of hard enamel and iron. They're gold backed. 24:05.61 Paras They're gorgeous. And they're sturdy. so they're not going to bend or break. And we also have chipping nets, which are great for your short game. This has really helped Brian's short game. 24:18.03 Paras But something that Bryan and I do is we have one in the backyard and we're when we're out there grilling, we chip. We have a little chipping contest between the two of us to see who can hit the bullseye the most. 24:30.47 Paras And whoever hits the bullseye the most wins. The other one ends up cleaning out the grill at the end of cooking. So that's how we've actually helped our short game. 24:39.83 Bryan Yeah, I lose. 24:39.97 The ModGolf Podcast So important question. so who's cleaning the grill more times than not at the end of the chipping competition? 24:42.10 Bryan I lose all the time. 24:45.86 Paras Thank you. 24:46.13 Bryan It's funny. Even if she wins, I'm still cleaning the grill. It's unbelievable. 24:48.78 The ModGolf Podcast What? Wait a second. Well, that's on you, man. that' That's on you, Brian. So I just wanted to circle back with the ball markers because there's ball markers everywhere and people might see, well, it's just another ball marker. 24:53.68 Bryan She's a strong woman. 25:01.25 The ModGolf Podcast But I love the fact that your differentiator with this is the aesthetic. And I've got it up on the other screen here. an Example, a picture you sent me here. The fact it is one of your handbags that I absolutely love that. 25:17.09 The ModGolf Podcast So it ties in with the brand. It stands out. It's a conversation piece and it kind of ties into all your other product lines. So it's really, really well done. so people would listen in probably think, Oh, it's just another ball marker. That's a ball marker. I've already got a ah hundred of them. I, what do I need another ball marker for? 25:33.65 The ModGolf Podcast But once it sounds like people, are really gravitating towards your brand. So it makes complete sense that they would want a ball marker and they'd want a divot tool. and They want all these other pieces that are tied together with the brand that they know immediately that is you with, with golf. She, so, so let's talk about growth and, and your marketing being a scrappy startup here. 26:00.72 The ModGolf Podcast What kind of partnerships do you have right now? Is it all word of mouth right now that you're that you're using in order to drive sales? Or what are the entrepreneurial startup hacks that you found that work for you to drive growth, to get the ah the message out there and to increase sales? 26:17.54 The ModGolf Podcast Besides being on the ModGolf Podcast, of course. 26:20.66 Paras So I'm going to disclaimer this to the moon and back. I do not have a business background. I do not have a marketing background. And i a lot of times don't know what I'm doing, but I'm trying it. 26:37.23 Paras And that was the best piece of advice that I feel I was given by people that I've consulted. If you don't, If you're not sure, try it. 26:50.34 Paras It may work, it may not. If it doesn't, cut ties and move on quicker than then later. 26:58.43 The ModGolf Podcast Yes. 26:58.82 Paras However, we've been doing a lot of online marketing. We started out going to golf shows across the country. Now, we have a trailer, we have a whole tent set up. 27:11.35 Paras My dad, got to give him a shout out. He's my ride or die. He spent two months with me. day in and day out, traveling the country three times coast to coast, going from golf show to golf show. And we just spent two to three months educating people on the brand and on what we bring to them. 27:30.28 Paras And then as we've come home, we have really hit online social media marketing hard. And we have partnered with an online media marketing company that who is rebranding our website currently, but then also creating our social media and really getting the the word out there about our brand and about how useful it actually is. It's not just beautiful, but it's also useful. And those two don't have to be mutually exclusive. And that's what we're really trying to educate people on. We've partnered with users to create content for us, UGC, U C G user generated content. 28:20.87 The ModGolf Podcast There you go. 28:21.38 Paras See, I have no background in this. 28:23.97 The ModGolf Podcast You nailed it. 28:24.36 Paras I'm doing my best here. doing my best. 28:28.48 The ModGolf Podcast Love it. 28:28.86 Paras And a lot of times it feels like I am completely in over my head and I may be, but I'm really passionate about this product and I'm passionate about the message that we're bringing. And that's really what keeps me going and it keeps me trying new things. 28:47.22 The ModGolf Podcast So with that passion, one thing I talked about, and Bryan, you had mentioned this and in our back and forth by by email, is yes, you want a successful company that grows, that aligns especially with with women's golf. 29:00.10 The ModGolf Podcast And that, as you very well know, a massive growth sector in golf. It is the biggest multi-billion dollar opportunity as more women get into golf, 29:11.91 The ModGolf Podcast And i want to hear more about your bigger mission behind the brand. I know you really want to connect with women and make them feel seen in the sport, both on and off the course and how your, your luxury brand is, is helping to manifest that. So, so tell us a bit about that, but the kind of that passion behind what you have, that purpose driven piece behind the bigger mission behind your brand. 29:47.57 Bryan Paris is the definition of driven. When she gets an idea behind her, she is all in. Her vision was to give something to women. To give something elegant and something they can feel good about and be proud of. 30:08.99 Bryan and we identify with that 10' by 10' area that women were not given the respect or the area or the inclusion in golf as they deserve. 30:24.51 Bryan So it's not only given them beautiful products, it is expanding their inclusion, giving them more area and and respecting and identifying women are part of the sport. 30:38.57 Bryan Women can enjoy golf as much as much as men. Women can actually play better than men at some points. So there's no reason to be two separate. 30:50.58 Bryan So she is just driven and on a mission for this. And the gauntlet was thrown down in the middle of Golf Galaxy and she will not lose. 31:06.31 Bryan So she will do the best she can and make the best products and will make this work and will help women and be a guiding light for them or be a strong support that they can feel good being out there and have great products and be included into the golf industry. 31:28.80 The ModGolf Podcast Love this. Paris, you have anything to add to that? 31:31.23 Paras Yeah. So as a woman, we have a lot of times been identified as quote unquote, the fairer sex. And to me, that is not something that is negative. 31:41.41 Bryan Thank you. 31:45.19 Paras Women are elegant. Women are beautiful. Women are strong. Women are capable. There are more women in the world than there are men. And so, we deserve something that speaks to that elegance, that speaks to that femininity, that speaks to that strength, that speaks to us being above and beyond. 32:12.31 Paras That's what we are really trying to bring to women in golf and include all women. So with that, we've really used that as the backbone for our lifestyle brand. We're not just golf accessories. 32:36.04 Paras We are a brand that you can use across your life. We like to say we're a brand you enjoy to live in given you know be it our phone holder. You can attach it to your bike. 32:51.47 Paras You can attach it to a stroller if you're a mom with a young kid. You can attach it to your golf cart. you it You can use it in every aspect of your life. Our purse head covers are not just head covers, they're functioning pocketbooks. 33:06.48 Paras They're made of high quality premium vegan leather that's not going to fade in the sun or get ruined if it gets rained on. You can use it as your everyday pocketbook or you can use it as your club head cover. 33:19.39 Paras It's a brand that you would love to live in, that you enjoy to live in because women are multifunctional. We're always running around doing 15 different things at one time. 33:31.21 Paras We need items that can keep up with our lifestyle. And that's what we're doing with Swing Sports. We are catering to women being women and being the backbone and the strength and the femininity and the elegance and the beauty that we are. 33:48.32 Bryan I'd like to add to that Paris not only found products that are going great for women. She is doing research into golf wear, golf and pickleball wear, and that we actually did research with a model out in California that we had her try on our different products that were made feminine and with feminine cuffs and elegance, but they fit well. 34:18.38 Bryan That the woman model actually said would love this herself. She could walk around all day long and enjoy wearing it and play at the same time. So Paris is increasing her thoughts to not only accessories, but to fashion wear or just what a woman would want. 34:40.44 The ModGolf Podcast Love this. Love this. Okay. I want to hear a bit about the future and sounds like this really impact driven energy that you have and the passion to move the brand forward. 34:54.40 The ModGolf Podcast It's not just all about the products and the accessories. It's about creating this movement of which the company now can embrace and not only partner with others, but create a community around for women. 35:06.37 The ModGolf Podcast So is there any plan in the future? Not only with that, as far as how you're connecting with women through events and meetups and other things like that, if that's even in the future for you. 35:17.64 The ModGolf Podcast But I'd also love to hear what the ah what the plan is for 2025 and beyond for you. What the next steps are you is for you as you start to scale the business? 35:47.94 Paras Yeah, so for 2025 and beyond, we're always looking to partner with other brands, other entrepreneurs, other people in the industry and in the same space as well, we believe there is room for everybody and we're always looking to be a support for others. 36:07.19 Paras But we're also looking to probably in 2026, closer to 2027, we're looking to start a foundation for women in golf, for under underserved youth in golf. And we're hoping to grow big enough so that we can be that driving supporting force to encourage more young women to be in the sport and to gain that confidence and to feel accepted. 36:33.42 Paras and it not just only helps them be better athletes, but it helps them be better people all around. 36:41.11 The ModGolf Podcast Love that. Love that. So to finish up here, Bryan, I have to thank you for dragging Paras along to Golf Galaxy that day. Otherwise, this conversation may have never happened and this business may have never launched. 36:53.55 The ModGolf Podcast So good thing you spent way too much time deciding what putter you wanted to buy. 37:00.05 The ModGolf Podcast Did you actually buy the putter that day? 37:02.51 Bryan I did, and one of the top putters on the PGA right now. 37:06.45 The ModGolf Podcast There we go. There we go. Well, that's someone else's brand. This is all about your brand here. And to finish up here, Paris, why don't you let all of our listeners know how they can learn more about swing sports and also golf, she, and where they can check out, I know you're just redeveloping your website right now, but the time we launch this in a couple of weeks, this podcast episode, that should be up and running. But hey, if there's people out there, especially women that want to have a look and hopefully purchase some of your fabulous accessories, how can they go about doing that? 37:37.77 Paras Yeah, so our website is So swing without the I, S-W-N-G-S-P-O-R-T-S.com. 37:55.94 The ModGolf Podcast Nice. And as I always do, I will include in the show notes a link to that to make it nice and easy for all of you listeners to click on that. And how about on social media, whether it's Instagram or elsewhere, are you active there at all? 38:07.03 The ModGolf Podcast And if you are, where can people find you to see what you're up to? 38:09.44 Paras We are. We have a Facebook, Instagram, TikTok, and LinkedIn all under swngsports.com. 38:20.70 The ModGolf Podcast Nice and easy. I will include that link also in the show notes. So with that, I want to thank both of you for joining me today. We're recording this on the 4th of July. Both of you are in North Carolina, I believe. So you're taking some time out of your ah celebratory day today to meet with me on the ModGolf Podcast. So thank you for that. 38:39.65 The ModGolf Podcast And thank you for sharing your story. And as I mentioned, we're going to jump over to YouTube right now for a video. So before we do that, again, I want to thank both of you, Paras and Bryan Gore, for joining me on the ModGolf Podcast today. 38:54.20 Bryan Thank you. 38:54.67 Paras Thank you for having us. Thank you.