00:05 It's another microaction Monday on 00:07 00:07 Studio Class. 00:10 00:10 >> Today I'm thinking about visibility 00:13 00:13 building. And if you've been paying 00:15 00:15 attention to the podcast or you've seen 00:18 00:18 my coaching framework on a whole bunch 00:20 00:20 of places, come on over to 00:21 00:21 cberitextstudios.com if you'd like to 00:23 00:23 see a little bit more about that. I've 00:25 00:25 got a fancy website over there for you 00:27 00:27 to check out. You may not have seen it 00:29 00:29 before. So 00:31 00:31 when we're thinking about the framework, 00:33 00:33 you may know that offers clients systems 00:36 00:36 is a big part of my multi-part 00:39 00:39 framework. This microaction for today is 00:43 00:43 about kind of stitching together those 00:46 00:46 things. So really your microaction for 00:50 00:50 today is about choosing one visibility 00:53 00:53 task. That's it. We're doing micro 00:55 00:55 actions are about a five minute thing, 00:57 00:57 right? we can do this in a short amount 00:60 00:60 of time to feel like we've got that 01:02 01:02 momentum in our careers. 01:05 01:05 So, what I'd like for you to do as part 01:09 01:09 of your micro action is pick one offer, 01:12 01:12 right? This could be an upcoming 01:15 01:15 performance. This could be a coaching 01:17 01:17 session. This could be a private studio 01:20 01:20 for lessons. This could be writing 01:23 01:23 program notes. This could be doing 01:24 01:24 arrangements. This could be all sorts of 01:26 01:26 things. Honestly, 01:28 01:28 if you haven't thought about 01:31 01:31 your offers, I'm going to drop a whole 01:33 01:33 bunch of past episodes and other uh blog 01:38 01:38 posts, things like that into not only 01:40 01:40 the show notes, but through my socials 01:42 01:42 this week so that you can maybe get up 01:45 01:45 to speed on communicating your offers. 01:47 01:47 But we're really just talking about 01:49 01:49 revenue generating activities. What are 01:52 01:52 revenue generating activities? They are 01:54 01:54 activities that generate revenue. 01:57 01:57 It says it in the name. Revenue 01:59 01:59 generating activities is about getting 02:00 02:00 really clear on what is the thing that 02:05 02:05 makes you money in your music business. 02:08 02:08 Right? Again, my caveat is none of your 02:12 02:12 music activities have to make you money. 02:14 02:14 I'm never saying that. That's never the 02:16 02:16 context for what I do in coaching or 02:18 02:18 what I do on this podcast. You are 02:20 02:20 always in charge of that. if you want it 02:24 02:24 to generate revenue for you or not, 02:27 02:27 right? But I know that you do because 02:32 02:32 you're listening to this. Otherwise, 02:34 02:34 you'd probably be somewhere else, right? 02:37 02:37 And so, when you want to be making 02:41 02:41 profit or revenue or income from your 02:46 02:46 art making activities, this is what I 02:48 02:48 want you to be thinking about. What do I 02:51 02:51 do that generates income or revenue? 02:56 02:56 Right? So, we've talked about that with 02:59 02:59 your offers. I want you to pick one 03:01 03:01 offer. So, this is picking one revenue 03:04 03:04 gener generating activity. Something 03:06 03:06 that you are already doing that you 03:08 03:08 already have in your suite of things 03:11 03:11 that you can make money from this week, 03:16 03:16 right? one existing offer and then I 03:20 03:20 want you to think about okay who is the 03:22 03:22 ideal client buyer audience commissioner 03:27 03:27 collaborator student fill in the blank 03:30 03:30 with the role here it's okay if client 03:32 03:32 is not the right fit for you that's 03:35 03:35 totally fine but ideal client exercise 03:37 03:37 here is what would really help if you 03:40 03:40 haven't done it yet I've also got 03:42 03:42 episodes and blog posts on that um that 03:44 03:44 I'll share 03:46 03:46 But the idea here is about picking your 03:50 03:50 one offer, your revenue generating 03:52 03:52 activity. 03:54 03:54 Thinking about who is this for? Who buys 03:59 03:59 this? Who spends money on this? Who is 04:02 04:02 the person that writes the check for 04:04 04:04 this? Who is the person that swipes the 04:06 04:06 card for this? Right? Who pays you for 04:09 04:09 this thing? And through doing something 04:12 04:12 like ideal client exercise, you get 04:14 04:14 really really clear on both the 04:17 04:17 demographics and psychoraphics of the 04:19 04:19 people that are the most likely to 04:22 04:22 purchase this offer from you. So you're 04:28 04:28 getting very clear on who you think that 04:30 04:30 might be and trying to brainstorm. Be 04:33 04:33 use your creative brain here to kind of 04:35 04:35 come up with imagine. It doesn't have to 04:38 04:38 be someone you already know. You can 04:40 04:40 kind of take bits and pieces from people 04:43 04:43 that exist already in your orbit, right? 04:46 04:46 Oh, okay. This person is someone I've 04:48 04:48 worked with in the past. So, they're 04:49 04:49 kind of like a good template for who 04:51 04:51 might be an ideal commissioner or this 04:54 04:54 might be the person who's an ideal 04:56 04:56 presenter. Right? So, as you're thinking 04:60 04:60 about that, you're using templates from 05:03 05:03 people you do know in your orbit, in 05:06 05:06 your ecosystem, and you're building on 05:08 05:08 top of that. So, let let your 05:10 05:10 imagination have some sort of structure 05:11 05:11 to start working with, and then build on 05:13 05:13 top of that. Who is the person or 05:16 05:16 describe the avatar of the person who 05:20 05:20 would buy exactly this because it's 05:23 05:23 exactly what they're looking for, right? 05:25 05:25 So that's that's the part about 05:28 05:28 identifying the client. So we've got 05:30 05:30 identify your one offer that you're 05:32 05:32 you're thinking about right now. You 05:33 05:33 probably have 10 million because what 05:35 05:35 artist doesn't? And 05:39 05:39 so you're just picking one though, one 05:41 05:41 revenue generating activity. 05:44 05:44 One ideal client exercise to help you 05:46 05:46 kind of think about who is this for? And 05:49 05:49 then the microaction for today, which is 05:53 05:53 pick your one visibility task. You've 05:57 05:57 gotten very clear on what the offer is, 05:60 05:60 who the ideal client or buyer would be 06:03 06:03 for this. Now, I want you to think about 06:07 06:07 where would they find out about this 06:10 06:10 information? What are they the most 06:12 06:12 likely to go to? Like what resources are 06:15 06:15 the they the most likely to check? Where 06:18 06:18 are the platforms or what platforms 06:20 06:20 would they go to to find out more about 06:23 06:23 this? Where would they run into 06:26 06:26 information about what you do? And then 06:30 06:30 how can you show up there with 06:33 06:33 information about exactly what you do 06:36 06:36 for your ideal client 06:39 06:39 and make it easy for them to take the 06:42 06:42 next step with you. 06:45 06:45 So, I want you to pick one visibility 06:48 06:48 task to go along with this. 06:52 06:52 Hey there, divas. Real quick thing 06:54 06:54 before we get back to the rest of this 06:56 06:56 episode. Do you love studio class? You 06:59 06:59 can support it now by joining the 07:00 07:00 cyberetic camarada on Patreon. It's just 07:03 07:03 at patreon.com/mezoenan. 07:06 07:06 M zz o i h n. For $10 a month, you can 07:11 07:11 join the listening circle where you get 07:13 07:13 access to bonus episodes. You can make 07:15 07:15 listener requests. And for $20 a month, 07:19 07:19 you can become a masterclass scholar. Do 07:21 07:21 you ever wish you could ask our 07:22 07:22 masterclass episode guests a question? 07:24 07:24 Here's your chance. As a masterclass 07:27 07:27 scholar, you're invited to the recording 07:28 07:28 of the masterclass episodes, and you get 07:30 07:30 to ask your questions during an 07:32 07:32 exclusive Q&A after the taping. So, come 07:36 07:36 on over, check it out. 07:37 07:37 patreon.com/mezoenan. 07:40 07:40 And now we're back to the episode. 07:46 07:46 So this might look like you have an 07:49 07:49 upcoming performance and you want to 07:51 07:51 help sell tickets for it, right? So 07:53 07:53 that's that's the revenue generating 07:56 07:56 activity is you have an upcoming 07:57 07:57 performance, there are tickets being 07:59 07:59 sold. You're thinking about who is the 08:01 08:01 person that's the most likely to buy a 08:03 08:03 ticket for this? What do they what are 08:05 08:05 they going to experience? What kind of 08:08 08:08 what kind of outing do they want to 08:10 08:10 have? Right? What is their budget? Where 08:12 08:12 do they live? Are they, you know, do 08:14 08:14 they want to come to the show at this 08:16 08:16 specific time? Are they they do they 08:18 08:18 want to know about parking? You know, 08:19 08:19 whatever it is, like what is the thing 08:22 08:22 that's going to help you understand like 08:23 08:23 who is the person who buys this? Who 08:26 08:26 buys a ticket to this show? 08:28 08:28 And then I want you to think about where 08:31 08:31 is that person the most likely to engage 08:35 08:35 with information about buying this 08:37 08:37 ticket and then take action on it. And 08:40 08:40 that might look like a lot of different 08:42 08:42 things, right? So that could look like 08:45 08:45 obviously we know about posting on 08:47 08:47 social media and I think that this is 08:48 08:48 where a lot of people get stuck is that 08:50 08:50 they think that maybe that's the only 08:51 08:51 option. You can only just post about it 08:54 08:54 and then you only post about it like 08:55 08:55 twice. 08:57 08:57 So, 08:60 09:00 don't forget our marketing rule of 09:01 09:01 sevens here, which is like people 09:03 09:03 typically need at least seven points of 09:05 09:05 contact with the same information before 09:07 09:07 they're ready to make a purchase. But 09:08 09:08 hey, whatever. So, 09:11 09:11 the I want you to keep that in mind is 09:13 09:13 that yes, we can post you can do a post 09:16 09:16 to social media to let people know that 09:18 09:18 they could buy tickets to this. What are 09:20 09:20 some other direct ways that you could 09:23 09:23 encourage them to take an the action 09:26 09:26 that you want them to take? So, that 09:28 09:28 might look like sending an email. That 09:31 09:31 might look like texting them. That might 09:33 09:33 look like a paid ad strategy. 09:36 09:36 That might look like posters, flyers, 09:39 09:39 business cards. That might look like 09:41 09:41 being on a podcast. That might look like 09:44 09:44 going on television. That might look 09:46 09:46 like having a radio spot. That might 09:48 09:48 look like putting up a billboard. There 09:50 09:50 are lots of things and they all 09:53 09:53 fluctuate to various budget levels 09:57 09:57 and I want you to think about making the 10:00 10:00 most direct ask that you can, right? 10:03 10:03 Whatever you feel comfortable with. When 10:05 10:05 you have an offer, you know what it is. 10:09 10:09 You are very clear on like who you think 10:11 10:11 the client would be for this. I want you 10:14 10:14 to pick one visibility task 10:18 10:18 and try and make it as direct as you 10:21 10:21 can. So text the person that you think 10:24 10:24 would be a good fit and ask them, "Hey, 10:27 10:27 will you please buy a ticket and come to 10:29 10:29 my upcoming show? It would really mean a 10:30 10:30 lot to me." And and then do that for all 10:35 10:35 of the people that you can think of that 10:37 10:37 would be a good buyer for that upcoming 10:42 10:42 performance, right? 10:45 10:45 you. And then I want you to just keep 10:47 10:47 that in mind because people are the most 10:49 10:49 likely to act on the most direct asks, 10:53 10:53 right? The thing that comes the closest 10:56 10:56 and the most personalized to them. And 10:58 10:58 then they're less likely to take action 11:01 11:01 on things that feel more vague or less 11:05 11:05 relevant or uh just kind of an open 11:08 11:08 call, right? 11:10 11:10 And that's that's just generally like 11:12 11:12 human behavior in a lot of ways. So you 11:14 11:14 can think about that strategically and 11:16 11:16 build that into what you're working on. 11:18 11:18 So if you can make your direct asks as 11:22 11:22 frequently as possible and then rely on 11:24 11:24 less direct or indirect asks as you're 11:28 11:28 trying to fill out your promotional 11:30 11:30 strategy. That's great, right? As you're 11:32 11:32 trying to fill out your visibility 11:33 11:33 building. That's really what we're 11:34 11:34 talking about in this episode is just 11:36 11:36 picking a visibility building task. 11:40 11:40 Right? So 11:43 11:43 divas that is the entirety of this 11:45 11:45 microaction because I'm trying to keep 11:48 11:48 it as streamlined as possible. So it's 11:50 11:50 just pick your one offer. 11:53 11:53 Do your ideal client in your mind. Who 11:55 11:55 is that? Who am I trying to reach? Where 11:57 11:57 do they find out about things? Right? 11:59 11:59 And then how am I making the most direct 12:02 12:02 ask possible for that sale, right? For 12:06 12:06 that thing to go through, for that that 12:09 12:09 conversion, if you will, right? For that 12:11 12:11 for my buyer to take action on the thing 12:15 12:15 that I most want them to do. 12:18 12:18 And that's it. So, we're keeping this 12:20 12:20 short and sweet. Divas, I want you to 12:23 12:23 get out there, do some visibility 12:24 12:24 building this week, thinking about 12:26 12:26 what's your offer, who's the client, and 12:29 12:29 what is the most direct ask that you can 12:31 12:31 make this week. Just one, just do it. 12:33 12:33 See if you can put that in front of 12:35 12:35 them. This is not I I really need us to 12:39 12:39 stop conflating self-promotion with like 12:43 12:43 the ick because self-promotion is not 12:46 12:46 this gross thing. It's about being 12:48 12:48 generous. It's about meeting people and 12:50 12:50 not making them come hunt and find for 12:52 12:52 every single piece of information about 12:54 12:54 what you're doing. You're actually just 12:57 12:57 offering people the chance to come 13:00 13:00 experience your art or work with you or 13:04 13:04 whatever it is, right? You're you're 13:07 13:07 meeting them. You're saying, "I'm not 13:09 13:09 going to make you hunt through seven 13:11 13:11 layers of information to find the button 13:13 13:13 for this. I'm going to bring it right to 13:16 13:16 you." and they still have the 13:18 13:18 opportunity to say no. They get to 13:20 13:20 choose. You're not telling them what 13:21 13:21 they have to do, right? But you've made 13:24 13:24 it so much easier for them to know about 13:28 13:28 what it is that you have, when it's 13:30 13:30 happening, and how to take the next step 13:32 13:32 with you. So, release yourself from 13:36 13:36 whatever negative voice in your head is 13:39 13:39 telling you that you can't do this kind 13:41 13:41 of thing, because that's simply not 13:43 13:43 true. You can really reframe this as an 13:45 13:45 act of generosity by making it easier 13:47 13:47 for the person to engage with your work. 13:50 13:50 That's really what it is. Let them 13:52 13:52 engage with you and what you're doing by 13:55 13:55 making it super super easy. So divas, 13:59 13:59 that is your task. Identify your offer, 14:01 14:01 identify the buyer, and then pick one 14:04 14:04 visibility building task and do that 14:07 14:07 this week. And with that, 14:11 14:11 all right, stay sparkly inside and out 14:13 14:13 and I'll catch you next time. 14:20 14:20 >> Thanks for joining me for MicroAction 14:21 14:21 Monday. Again, I'm Megan Enan and you 14:25 14:25 can find me on all the socials @ mezoan. 14:28 14:28 That's I ne. 14:32 14:32 Did you know that studio class is part 14:34 14:34 of the suburitic singer? It is. And if 14:37 14:37 you liked this episode, you're going to 14:38 14:38 love my 29 days to diva series. That's 14:41 14:41 on cberitser.com. 14:44 14:44 And if you liked this episode, will you 14:46 14:46 please consider leaving us a review on 14:49 14:49 iTunes, Stitcher, or wherever you get 14:50 14:50 your podcast? Thanks. It means a lot to 14:53 14:53 me.