doing so much more yeah this is hard work um hello everybody and welcome back to right rising the official podcast of the far right analysis network i'm your host alexander reed ross and today i'm joined by the wonderful dr sophie schmallenberger um dr sophie hello hi so dr Schmallenberger is a researcher working at the intersection of extremism studies, memory politics, and democratic resilience. Her work examines how far -right actors mobilize historical narratives, emotions, and collective memory on social media. She defended her dissertation at Aarhus University a couple of years ago and is doing her postdoc research at the University of Duisburg-Essen. Yes, perfect. alongside academic research she collaborates with policy-oriented institutions such as the institute for strategic dialogue and engages with questions of hybrid threats anti-democratic ideologies anti-semitism and far-right extremist mobilization primarily in digital environments so welcome yes hi thank you so much for having me here it is a pleasure um been a long time since you uh were on uh fran event i think that wasn't the last one a webinar that we had yeah yeah yeah there was maybe in 23 20 no 24 probably or even before i feel like because like my child was born in 23 so i it was either a year before or a year after yeah that's always like the uh inflection point you have a kid and time just becomes a complete blur yeah anyway it's fair to say it's been a while it's been a little while um but you're still kind of focusing on the alternative for germany right the afd yes i mean they are hard to if you if you're looking into far right uh or anything related to the far right and germany they are sort of hard to uh evade um so yeah right so and they're uh right now they're kind of surging in saxony i think the latest yeah in um ah in saxony it's saxon anhalt so it's not saxony oh but it's um not like the english name just escapes me but it's basically the federal state next to saxony also in the former east so it's it you know it's it's just a just for the german geography enthusiasts um i can't really do german geography because they have a bunch of cities that are the same name but then with like a thing after it you know like a word after it to indicate like the river that it's on or something like that yeah i shouldn't complain because we have like a thousand cities named springfield but yeah you also stole some of our city names and we'll do it again too so watch out can't trust us um so you've written a lot about affect emotion and memory in the social media presence of alternative for germany and populism in general Your dissertation is really cool. It's about kind of feelings, right? Alternative feelings in Germany or for Germany. Can you talk a little bit about how emotions and affect play into the alternative presented by the AFD in terms of national identity and German-ness? Yes. So that's a bit of a trip down memory lane, you know, going through the process of writing my thesis, which has been a while ago, but what I essentially try to argue, what I'm actually arguing in my thesis and what I also still stand by, even after reconsidering some of the stuff I've written, is that far-right movements and also populist parties and politics should be understood as political projects that enable certain ways of feeling or enable people to feel in certain ways in a specific national context. And, of course, I'm not the first to argue that emotions and affect play a role in politics in general and in populist and far -right politics in particular. A lot, of course, has been written about the role of passions and desires in historical studies of fascism, right? But also with regards to contemporary right-wing or radical right populism, others have pointed out that these parties and movements do politically mobilize feelings, especially feelings like fear, as Ruth Wodag did in her pretty famous book, The Politics of Fear, and also anger. But I would argue that the majority of research on the far right has focused on what we call Ideologikritik in German, so sort of a discourse critical approach that sort of dissects and critically deconstructs the ideological discourses and points out how, for example, different visual or rhetorical or discursive or argumentative strategies are being used to construct racist, anti-Semitic, ableist, queerphobic, misogynist, and so on and so on dichotomies between us and them, and how they justify certain political positions and programs that these parties promote, right? Of course, there's also literature that looks on the mobilization of emotions, like for example, Wodak that I've just mentioned, but that remains also often focused on, let's say, very distinct and very particular emotions, often what I would call, or I guess we sort of commonly as a society would categorize as negative or destructive emotions like anger, fear, hatred, rejection, disgust, and so on. And what I was basically doing in my dissertation was trying to develop a more comprehensive perspective so going beyond the focus on negative emotions and looking at what kind of effects and what kind of emotions are articulated within far-right politics what these emotions and effects afford within far-right politics and what kind of subject positions what ways of being and feeling do populist far -right parties enable and in particular since i was looking at germany um the afd um so sort of in a broader uh sense i understand political competition as a competition between different structures of feeling that underpin um different ideological um projects and what i was interested in terms of the AFD was in what ways these feelings or these ways of being and feeling into the world are articulated through their communication on social media, because the AFD has been very, very good and has been relatively early to strategically use social media in Germany, especially compared to basically all other German parties, maybe except for the pirate party that was a thing like 10 or 12 years ago. And yeah, as already the title of my dissertation sort of hints at, maybe the main argument is they afford an alternative way of feeling German. And in Germany, where sort of dealing with the past and the commemoration of the Holocaust and the sort of allegedly at least successfully working through our past play such a central role for national identity and the german reason of state this is inevitably also connected to a memory political component or a memory political dimension so to certain ways of feeling about the past of course particularly when it comes to far right party like the afd who from its very beginning was always implicitly or explicitly compared or equated with the NSDAP as sort of a new, you know, new version of the NSDAP, which I would argue is a little bit of a, maybe not a mistake, but I just, I'm always a bit wary about like understanding them as a NSDAP 2.0, not because they are not a total danger for democracy and a threat to various marginalized groups in Germany. And they have, of course, also tolerated neo-Nazis or people with Nazi backgrounds in their party or as their supporters. But I would argue that the AFD is not sort of once, you know, built around reviving Nazism as such, but it's operating very strategically in context of a post -national socialist Germany. and its memory culture and sort of the effective and discursive opportunity structures that exist within post -war German society. So rather than offering an effective recurse to historical racism and national socialism, I would argue that the AFD is offering sort of a way to feel normal again, and that has different components. Of course, on the one hand, it's characterized by anger, fear, mistrust, notions of oppression and disgust and other sort of abject feelings towards immigrants on the one side. So what I think Kazmuda has described, right, is this, what is that? Well, that's horizontal, right, against immigrants and then sort of vertical rejection towards political elites. elite, so the people up there, so to say. But I would also, I would argue, or what my analysis of AFD social media communication shows is, and it also includes other feelings like love and affection, for example, towards the sort of folkish ethno-nation feelings of our, so sort of the AFDs and their supporters, moral integrity and sort of moral superiority, includes affects of vulnerability, innocence, and longing for what they frame as just a German or like a normal German lifestyle in face of what is often presented or constructed as sort of a deteriorating, chaotic presence in total crisis. Right. And with regard to national identity, this feeling of German normality is. It's sort of, I would argue, of particularly importance because Germany considers, or like, you know, the German exceptionalism is, of course, very strong. So like this idea of Germany as having this particular past and building its, unlike all or most other nations, building its modern identity upon a rejection of its past, of course, means that feeling normal again as a German also sort of has a historical or like a dimension that refers to how we deal with the past. So the AFD also enables German normality in that regard by basically not by denying the Holocaust or Second World War as such. I mean, again, there's, let's say, some people within the AFD who maybe also could be labeled Holocaust deniers or do at least something that's very borderline to Holocaust denial. But what the AFD does rather is to obscure and omit Holocaust and World War II and German war crimes and so on. So basically, they make them not matter that much in sort of the bigger picture of German history and basically telling contemporary Germans, well, you basically, you know, it did happen, But you don't have to feel anything about it anymore. We felt guilty for long enough. And instead, they offer sort of feelings of glory and pride and achievement and affection towards seemingly heroic and exemplary and positive moments and personas in German history. But, and that's the last thing before I let you speak again. At the same time, I think it's important to understand, which is something I would do different in my thesis now compared to what I did three years ago, is that it shouldn't be so much understood as an oppositional counter project to what I in my dissertation call hegemonic. ways of being and feeling German, but rather sort of an extreme continuation of what has always already been present in discourses on national identity, but also in sort of the spectrum of how Germans are able to feel since the 1990s or since after the war, basically. So the relation in that sense is not oppositional, but rather a continuum. And in a sense, the AFD, if I would want to put it very provocatively, has simultaneously been a main driver, of course, of an ongoing slight towards the right in German political discourse. But at the same time, I would say it's not necessarily or at least not the only root cause for it, but rather a symptom of the fact that Germany has maybe not learned from its past as well as it claimed. And that this continuity between what was before and what came after 1994, no, no, 1945, that's right here, is maybe not as clear cut as we, speaking as a German, have told ourselves for a very long time. yeah uh and and there's a lot of geographical sort of dynamics to the to the puzzle right because yes it's uh largely the former ddr that uh has kind of gone in for the hour of day rather than west germany and and the memory culture of the east is quite different in the sense of um proposing a much more devout or or you know acting as though they had a much more devout commitment to anti -fascism and always pointing at bonn as sort of uh letting the fascists in through the side door in sort of the imperialist nato driven world so the east didn't necessarily contend as much because they weren't necessarily forced to contend as much with the legacy of fascism being as they were uh presenting themselves as the greatest victories victors under the soviets or in relation to the soviets yeah i mean it's um of course that's um that's right and there's certainly sort of traces of that on the other hand i mean and this is not I'm not you know that's not necessarily research perspective but just the perspective as you know I'm like my family is from eastern Germany right so that's more of a oral history I don't know like with a very small sample uh kind of insight um I think one thing is of course the GDR you know had this like we are the anti-fascist uh you know alternative to western Germany kind of thing. But it was not necessarily what people sort of adapted or believed. I mean, it was one thing like there was in many ways, in many contexts, like a very sort of divide between what they knew was official state's program and identity and what people sort of actually believed. And of course, they said it when they had to, but that didn't necessarily mean that everybody felt like they were the heirs of anti -fascism. And on the other hand, And so that doesn't mean that there's not, you know, legacies of that discourse, of course, still also playing into whatever it is that's going on in Eastern Germany. But I, you know, I got a similar question in my, when I defended my dissertation and I just, just always think, I mean, with the reunification was, what is it now, 35 years ago, right? And the GDR was founded in 1949. So Eastern Germans have lived longer on the sort of like a unified German Federal Republic memory regime than they have lived in the GDR. Also, if we consider that, you know, in the 1950s and 60s, also in Western Germany, we didn't talk a lot about what our parents had done, right, until sort of 60. So it just always, I mean, again, I'm not a historian or I haven't done research on that topic in particular, but it just always puzzles me that why these, let's say, 22 or 25 years that Western Germans had a bit more of a critical reckoning with their past should have, should be the only thing that is, you know, like, or should be the main thing that drives this Eastern West. divides that we can see um today no i mean there's got to be a lot more to it and i mean my explanation is that was extremely simplistic just coming from conferences where i've heard other people talking about it right yeah sure um no i mean i i would you know also have to totally agree that has something to do with memory but like i argued one of my papers that it's i mean partly because the AFD has just been very successful and very good in co-opting memory of the peaceful revolution and sort of this idea of Eastern Germans being the real Democrats who brought down the dictatorship into their ideological projects, taken together with feelings of marginalization and devaloration that many Eastern Germans lived through. in the 1990s and that also their kids you know i mean my generation sort of that forms the context that my generation so people who are i don't know 35 uh 30 years old now have grown up with um and that that sort of is um maybe more of an explanation of of how AFD has gotten successful than sort of strictly sort of GDR legacies understood as the time that happened strictly within the GDR or under the GDR regime. Yeah, certainly. I think there's plausibly both elements at play at the same time, right? Because, you know, East Germany was pretty heavily industrialized under it you know its status as a socialist uh country and then um you know in the 90s pretty much all over europe the industrialization totally transformed the socioeconomic geography um and uh i think in in some cases that was really devastating for you know the the east they didn't kind of get incorporated into the capitalist structure in the way that they believed or the way that was sold to them. And their pre -existing relationship with Russia offered this kind of doorway to this other explanation of, you know, kind of liberal democracy is the enemy. Yeah, I mean, although I would, you know... so what i think the afd is is doing is i mean sure you have you have the gdr nostalgics or austalgics as we call them in germany because aust is east right um and sort of the diehard sed you know like i want the gdr back kind of people or the hardcore pro russian people i mean sure um and i guess there's also been you know now with since the war in ukraine or like also before that i mean with digital media and social media and sort of like disinformation campaigns from russia of course that like you know people might have also simply been exposed to so much um i don't know hybrid warfare disinformation uh kind of things that that sort of like, you know, the pro -Russian sentiments have increased again. But I would say what the AFD in, at least in the campaign that I looked at, which was the 2019 campaign, was doing very well is sort of is offering, so to say, a third way of saying, well, GDR was shit because it, I'm sorry, but like, you know, it wasn't good because it was a dictatorship. We were not free and we wanted to be free and we fought for democracy. um so we reject the gdr but also actually the federal republic right now is just like the gdr because we're not free there's like opinion dictatorship um we are being like our pensions are being cut we we fought so hard for democracy and sort of wealth and well you know for our well -being and liberty and sort of economic security and look what we got now and all the politicians they don't know what we want anymore and they don't listen to us um so actually we are the true democrats right so there's not and and in that sense i think by offering this alternative they managed to do something that the left in the early 2000s didn't manage to do because also in the early 2000s we had a lot of discourses going on about again hostalgie like sort of eastern germans whenever like of course that's a bit over the top i mean eastern germans were had always been constructed as sort of not so ready for democracy because they've lived in a dictatorship for so long and they were also a bit more stupid and they just didn't know how to behave in capitalism and in democracy um so often criticism when it came from eastern germans it was sort of and especially from the left who of course had its own problems with being the legacy party of the SED right in part so um so it was always dismissed as yeah well so you want the GDR back or what so you you were always sort of immediately pushed in the position of like somebody who wants to build up the wall again basically whereas now the AFD offers you a position where you say no I don't like the GDR no that no I'm not that but I also hate Merkel or Schultz or Merz now um so be against the current state of the art and the federal republic as it is at the moment while also sort of credibly distancing yourself from the gdr because the afd of course in a sense has nothing to do with the gr because it doesn't exist and most of its politicians in the east are actually from western germany right so so they also don't have a sed legacy legacy i think one of the things where the emotionality comes into it is this sort of break with time it's like rupture with the sort of the strain and guilt of continuity and an attempt to open a completely different narrative that you know as you show in your work i'm i'm actually just destroying all my i had very nicely done questions if i do say so myself and now i'm just sprawling all over the place but as you show in your work they um they their version of history is like it goes back i don't know to like the knights of franconia or whatever and then yeah it's up to like bismarck and then like doesn't even talk about you know the holocaust and then all of a sudden we're in you know a dystopia you know and the dystopia was caused by you know the liberal system yeah not as a consequence of of the problems in german history yeah i mean they have like i mean i think it's just very nice they have sort of a debate like so the afd faction in the german parliament they have like a debate room like every faction i guess just has a room where they can have their meetings or events and they decorated it um with sort of i mean questionable taste but like with with with images right of of important moments in german history and there's literally yeah there's you know some things things things things things. Then I think first democracy in Germany, so 1918. And then there's a gap. And then the next thing is the peaceful revolution, right? So telling a sort of history of liberation, revolution, national emancipation and democracy by also having the German flag in every picture, you know, as a sort of like a the meme that go the red thread that goes through all the um so literally this gap that there is in the like in in sort of like everything that happened between 1918 and 89 um is very telling because that's exactly sort of the the version of of history that they are trying to um promote also i mean and you talked about the the um the regional elections right i I mean, also in their programs for, in their educational programs, like for school curricula, they're trying to push that through, right? So that different things are taught in Germany and that, you know, German history classes in schools would become more patriotic and focusing on the achievements of, you know, of Germans and German figures and the more proud events. yeah so i mean this kind of brings us back i mean you're writing about sort of pre -political emotions and the way that they kind of build consent for their positions by creating an emotional context in which they're they're more possible um and a lot of this goes back but a lot of german the history of german democracy also kind of goes back to this this cultural level right because and and you're writing about this as well with that specific scene of the different paintings um or pictures and and one of them is uh the festivals that were taking place in the early 19th century which kind of like prefigured the 1848 movement and so i think like with this sort of attempt to rid themselves of guilt and like embrace this like cathartic public awakening in many cases uh while also like focusing really hard on the guilt you know um they are like trying to formulate a similar thing that you see in in the history of german democracy which is this like cultural festival you know uh or carnival or something where they can sort of um propose a uh an inchoate democracy a democracy that isn't formalized and that gets so tricky right it's like that populist you know permanent plebiscite or whatever um because that is like the situation where and you see it in rousseau going all the way back to love him dante unfortunately um this sort of caesarism right this sort of like dictatorship that can rise up over the masses through their like loving consent in the sort of festival environment yeah and of course i mean there's this sort of like It's hard to put words on it Because these images feel very German To me in a weird way Like, you know, images Of the French Revolution Don't And it's sort of hard to put my finger on What exactly that sort of Vibe Or, I don't know, is But Yeah, still this i mean like i don't know there's just a weird way of sort of heroism and uh what is it like camaraderie instead of english word i don't know but like this is yeah like the collective and of course it's highly gendered as well right um and sort of interwoven also with like some kind of sense of this i mean the german folkishness right like this is like an inherent idea that our culture is just a bit better than other people's culture and a connection to sort of the homeland and nature and like i i don't know like this this very sort of deep that ontic like like like this way of being in a sense that that that that comes through in these pictures yeah i'm not an art historian or any kind of historian but uh yeah i think that's a there's definitely an element in in there and sort of in general in this whole sort of way of painting german history and germanness that that that sort of pulls exactly on this kind of little string in the german national conscience i don't know yeah this this question might be a little bit absurd sort of out of left field but do you do you think that they're kind of offering a feeling of transcendence to uh their followers you know their supporters or do you think that because you use the word omtick and this is the question of transcendence is is sort of a hot issue in in sort of german historiography or whatever but i was wondering if if that's something you think feel free to be like that that's a dumb question i'm not yeah like i'm not i'm not i'm not sure i I mean, I think what they, in a sense, do relatively successfully is sort of doing a bit of everything. So I feel like for, you know, especially if you see their youth organization and sort of like parts of the party, like that also have a very strong support for Björn Höcke, like one AfD leader in Eastern Germany, and there's all these events that they are like, I mean, they're sort of taking to the streets as a little part of what they are doing. So I think there's definitely sort of some kind of level of, you know, bodily experience or experience of community and revolution or transcendence or, you know. um but i think that sort of co-exists with some weird like german like you can also just want to you know be left alone in your garden and feel a bit proud of your nation and have a nice barbecue and vote for the afd you know so like there's this weirdly and then they're also your party So there's like, like it's sort of, it offers different branches, I feel to whatever different people feel like, because I mean, there's like, I've been at a few AFD demonstrations and you meet like a weird kind of mix of people. Some just look like they're going for their Saturday afternoon walk in, you know, very sporty, functional clothing and like they don't, they're not in for the fascist revolution, but they want to do a little bit for their country and like go for a walk with their friends, basically, you know, and it's a, it's a very weird mix of, of, yeah. That kind of resonates for me with the MAGA movement in the US. In 2016, I went to this rally, this Trump rally in Everett, Washington, with some journalist friends. And while we were there, I looked back and I saw this kid who was probably about 18 or 19. He's real thin, tall, wearing all black. And, you know, his veins were just like popping out and he was just so into everything Trump was saying. um and then afterwards we went up to this different couple a middle-aged couple you know wearing like you're saying kind of polo shirt and like you know khaki shorts or something like that and asked them you know what do you think of of immigration and they're like they're coming across the border like mosquitoes and I was like holy crap like this is like you know soccer mom and whatever and they're like speaking in rhetoric that was really alarming and strange and then we saw that same kid and I walked up to him and I started asking him questions and he was kind of like stone-faced and wouldn't answer any questions and just played dumb the whole time and I was like that is so weird like we have this obvious in my opinion apparently extremist kid there who's probably into a lot of really concerning things but won't talk about anything and then we have these totally normal people like you're saying like out on a walk on a sunday and they're like saying the most the same thing extremists would say you know so i was like the aesthetics of this are really weird but um so then this is you actually do do a little bit of comparison with the maga movement and afd when you talk about the way that they kind of set the stage with um kind of quirkiness they're like there'll be like some like you know i don't know how else to describe it some sort of like a silly thing or you know a disarmingly kind of um i guess hokey in a way uh which i guess is described as banana populism which is yeah like a playful way of spreading very radical propaganda can you like describe this like how that works and and you know how you connect it to maga and stuff yeah i mean it is sort of the whole idea for that was i think no it was just before covid but then we during covid we decided to start this this block on but then a populism because it was a um a few colleagues of mine that i met at the summer school back in 2019 and uh and we just sort of we did you know studied populist parties in different parts of uh europe and one of my colleagues is is from the u.s uh so obviously also um in the u.s context and what we just noticed is this like really random stuff some of them posted like food or cats or like yeah just just like weird things that we were like what is why is marine le pen posting her cats all the time or like victor orban at the time he had a lot of like photos with pickles and like i mean just just and football and like i don't like i mean just and like boris johnson had a lot of fish i remember so that was sort of what we were like this is i mean but they are all doing that so of course on the one hand sure it's social media influencer logic right animals that's always people find that cute and you know if you have a cute cat you can't be that bad of a person right so I like that's certainly an element sort of it I don't know appeals to the social media logics and what we like to see on the internet but then I mean we sort of started to conceptualize sort of these weird grotesque humorous and seemingly random or banal or bananal as we then called it mixes of political leadership figures with sort of these absurd everyday objects and practices and artifacts. And of course, again, it's on the one hand making these contents fun to engage with, but as you also mentioned, they might be functioning as a vehicle for conveying radical messages. So maybe, you know, you're laughing about the absurdity, but sort of the underlying implications of what the post is saying or tries to express might be sort of lost on you. If you talk about Trump's head, you might not talk about the radical stuff he's saying, right? I mean, the memeability, I mean, it corresponds very well to social media. Logics is, of course, also a way to maybe build this parasocial relation between followers and politicians, right? Oh, he's just a regular guy. He also likes to eat, I don't know, cheese and, I don't know, like a cheesesteak or something. Like, I don't know, whatever, like random national dishes. But actually, what we also found is it might seem absurd, but it often actually involves what you could maybe call, I don't know, culturally meaningful objects that resonate with some specific sentiments or have in their particular national contexts certain connotations in a given national context. Here again, like Orban with the pickles, as my Hungarian colleague argued, you know, like it sort of resonates with a feeling of nostalgia about the good old days in Hungary where your grandmother, you know, would pickle everything. And, you know, Bolsonaro with a Brazilian football shirt sort of evokes feeling of this, you know, know national joy memories sitting together with your friends um and pride and of course also sort of a the role that football plays like in the brazilian context but certainly also in other national contexts and sort of national sports and all these sort of emotions that that um does imply and i think we see it also you know with the maga hats i mean like it's such a everyday object um also so american in a way like i mean a baseball cap sort of like national one of your national sports, at least, something so everyday and ordinary and deeply anchored in American culture. But these, I mean, the simple slogan, right, transforms it into something that is politically branded. And it's on the one hand, a completely banal piece of apparel, but it becomes certainly suddenly a signifier for your allegiance to, I mean, radically or increasingly radical or fascist ideologies. On the one hand, these objects become just a cap and at the same time, they are not just a cap, right? They politicize and polarize everyday life, no matter where you go. So making this ideological divide in society permeates into everyday environments and situations and turn this into basically something you cannot or hardly, I mean, you maybe don't see them in certain areas that much but you can hardly avoid it um or escape it and you might see you know someone with a mega hat somewhere where you just if you just want to go to the supermarket and there's a guy with a mega hat standing in the queue next to you and like your day is ruined or like at least you sort of have this like this you know these guys again so to become this weird effective hot spots so you either like them or you hate them right you cannot help but feel something when you see them and either you'll put them on your head or you just don't want to talk to the person who's wearing one um so there's actually i mean like some very sort of micro political dynamic of dividing and dividing and polarizing polarizing society through these very random objects so suddenly i mean it was maybe not the case in the orban example right but suddenly eating a pickle might mean you also like orban because he loves pickles obviously right so so these things become a very everyday way of expressing your political allegiance and annoying your neighbors or your your friends or your relatives um yeah i thought that sort of made sense yeah yeah yeah totally i mean it's it's it's um yeah you don't see as many maga hats these days but i definitely remember uh you know like walking through an airport and there'd be somebody you know at the at the restaurant or something like that wearing a MAGA hat and it would almost be like an act of aggression it was like yeah like somebody like actively wants to ruin your day in a way like that's just the way that it's worn it's not even like oh that happens to me and I'm sensitive and it ruins my day it's like that is kind of like the intention of what's going on that you just kind of have to like grapple with but there's this weird like plausible deniability right because if you say sir could you take that off it's like oh but i'm just wearing a cap then ask everyone to take their cap off right so it's this weird trolling of doing a relatively aggressive act and politicizing your environment but not really like no one can really ask you to take it off or not do that because you can always say oh it's just a cap i mean like and in a sense it becomes this weird like a thing that you can't really do anything against but still something that drives some sort of tension or effective drives some sort of tension in society. I don't know how to call it. Anything more precise. Because it's not a forbidden symbol in the US. But it's not a swastika that I can't wear in Germany. right it's like but but but still people you carry with it all the ideas that it stands for and you are scaring maybe you know people who are threatened by by these ideas and political programs right and i mean it is kind of like a and i think this is what a lot of republicans in those in the sort of like the heat of the maga movement like at the mid to late 2010s really wanted was to sort of create this sort of counter punk attitude right because in the 70s and 80s right like punk was like this counterculture that would sort of cause the same types of feelings because it was so anti -conformist and the statements it was making in public were politicizing in a in a space that they felt was depoliticized and sort of banal right um and that's kind of precisely what the MAGA movement was trying to do in the 2010s to polarize yeah to to create also the adrenaline of it you know to to sort of engage in these feelings of uh deep discomfort and violence in a normal social setting as a kind of uh transgression that yeah and i mean also as a as a sort of um what is it like a demonstration or performance of power because you have you know you you can manage to turn this space into something it hasn't been before yeah right there's you need certain privileges in order to be able to do that right and you need to be in a certain like position of uh i mean ideally you're a white guy um but um yeah and i guess some some also some weird and i don't know like like sorry for the gender it's sort of like a boyish pleasure in just poking the beehive like a little bit i mean sort of without actually having it doesn't cost you anything right i mean like you just put on a hat i mean it's uh it's relatively low uh effort for you but it's uh yeah yeah i mean exactly the the context is completely distorted but the the effort the kind of attempt to of disruption and um destabilization is similar um and i think like going back to sort of the feelings and and that kind of stuff there's this a desire to feed a rage machine you know to just like get amped up on like anger and aggression and power um but that goes back to the afd because one thing i wanted to ask you about and and one of the reasons i i wanted to reach out is because of this investigation that was recently published by corrective how would you say how would you pronounce that yeah corrective yeah i knew it was gonna be that um i just couldn't i just couldn't um so corrective showed that the afd has produced an ai tool that turns out rage bait like what is this tool and what does it do and why are people using it yeah i mean i at least officially um it's not um they will officially launched it in 2027 but the reporters who you know who did the digging into that they were sort of introduced to the tool by like a guy working for the afd who was very obviously already using it of some sort so like they're saying they're not using it yet really or only for some like not to the full fullest of its ability like so it's a little bit you know unsure are they already using it or is it you know still in development um but essentially yeah what they have um developed or accompanied and sort of was founded under the uh the afd like uh federal like yeah the federal afd basically um has developed uh like a ai tool that generates um campaign and communication material um can, according to them, you know, do press releases, but of course, especially, I mean, given the day and age, we live in especially social media posts. And, I mean, in the thing, they were mainly talking about, like, posts as in, like, pictures and texts. I'm not sure if it can generate videos as well, actually. So the way it works, according to this report, is that either you, you being like AFD, politician or communications person, either you feed it with a new story that appears to be a good fit for your communication strategy. and of course a prompt like for example saying generate a social media post that includes our like central demand from the AFD for example like create a post that demands for immediate remigration quote unquote so you can either look for a news article or the system apparently has its own catalog or like sort of pulls out news stories from right-wing leaning media outlets so the afd employees don't even have to look themselves but they can basically just say i want like a story on migrant violence in dresden or something and it's it will like find um a story um if there is one um so they like basically what this tool is offering is a ready-made system uh to create far -right outrage and scandalization that is programmed to maximize the spread and the engagement of their messages on social media in particular because it sort of has an inbuilt algorithm that rates posts for their outrage and spread spreadability potential so it's like it's rating stories basically of what will engage people based on studies so you know Also, as researchers, especially social media researchers, that might also make us wonder for, you know, what our research is maybe being used for. And sort of stories about migrant violence, according to that report, you know, are what is usually sort of highly rated by the system and what the system sort of prefers to produce. so the tool can on the one and of course streamline afd communication because it's programmed with sort of the afd's program in in mind and the afd's central um um statements and strategies um and it can maximize content production um so it you know helps them to uh work further towards the sort of this proverbial flooding zone with yeah uh so basically just pumping out content and content and content with essentially no cost and effort beyond developing and updating this tool right but for the communication people um for example at local level in some small afd chapter it's basically no costs and no effort but it takes probably like 10 minutes or five minutes to to do the cost um which also enables because of course on local level you can say give me a story that is about whatever the region or the city we are in so it also helps the afd to immediately adjust their message to a very local context so it can sort of feed this image of how um like of the afd being the party close to the people that actually cares about the people unlike the elites uh in berlin um and apparently it can also be adjusted to different regional profiles and rhetorical preferences so a little bit more radical messages in the east where the rhetoric of the party is generally a bit more on the sort of right -wing extremist side and a bit more seemingly harmless ones um in western german context um and what the tool has also what the report has also shown is that it's sort of um it's very good in softening and normalizing linguistically or visually very radical um and anti-constitutional statements so they are harder to identify as anti-constitutional So in other words, it also helps the normalization of the AFD's messages and helps to spread sort of generally coming back to stories about migrant violence, right? This idea that we're living in carnage and, you know, constant violence that is, you know, coming from across Europe's borders. And Germany is basically being violated by the influx of illegitimate migrants. I mean, that's sort of the version of reality that this tool helps. Painting, which is, of course, you know, the great conspiracy myth, just, you know, with pictures now. Right, right, right. I've seen some like in England when they had the riots there, I think last year, there were some ai i was talking to uh dr beatrice buarque uh on this podcast and we were talking about this and i was looking at some of these images and they're like cartoonish so there's like a little bit of like this like weird i don't know some in some of these cases it's like a political cartoon and the ai cartoon is like you know the figures are almost like in this like wacky sort of like presentation but again like there's extreme violence and like disgust and like you know horror and ruinousness and scandalization all of it in there as well so there's this weird combination um but uh she was saying she says that uh they you know contributed to the exacerbated the the riots in england um and i was wondering if you think that this uh afd tool will have a kind of similar effect at increasing violence for people yeah i mean right as researcher it's always uh some hesitation about predicting the future but like i mean yeah i would say yes because it's like it's fueling tendencies that we have already seen in in the past right it just makes them more coast efficient um it's it's fueling narratives that have already been propagated by the far right um and as Beatrice has also pointed out uh in in the podcast I think like these studies that have shown that there is like connections between extremist propaganda and actually and sort of inflammatory messages and actual physical violence um breaking out um also um what i forgot to mention this tool um it seems to be able to circumvent some so it's it's it's running based on like big ai systems and models right so the afd has not built its own ai it's basically using claude and chat gpt and gemini uh for different purposes um in in that machine so to say um but it seems to be actually able to circumvent um um like guidelines and rules that these models have for example they were able to generate like a picture of a burning rainbow flag which somehow you know shouldn't be able when you put that into i don't remember i think it was chat gpt they used but then sort of their ai reformulated the prompt so that it would actually you know be formulated in the way that would end up doing it. At least that's how they explain it. I'm not an expert on AI. So that combined with the sheer amount of sort of inciting content and sort of this portrayal of Germans or English people in Beatrice's context, as sort of being constantly victimized and immigrants as sort of violent and criminal and I mean, almost barbaric committing acts of violence all the time um i think does fuel this version or like makes violence seem i mean legitimate maybe even unavoidable in as an act of self-defense right i mean because because i think what the afd is also managing to do is is that violence that you direct either against the state or against or like political elites or immigrants doesn't feel like you're the aggressor necessarily from sort of the perspective point of view of the person who's perpetrating it of course they you know they might all you know some people also just like violence maybe or have other issues going on while they want to engage in violent activities but i think there's at least a sort of like effective legitimization strategy of telling yourself no this is not i'm not i'm just defending my family or my country or or whatever so that's of course, a narrative and a story that people can tell themselves when they take the streets. And I think another thing that I was just, I mean, you know, considering last week's events on the European borders, what of course these images also obscure is the actual violence. that sure i mean a lot of incidents of these i don't know some like a asylum seeker committing a violent crime of course i like a lot of them have happened and of course there has been victims and they deserve you know justice and like you know they deserve to be mourned and they deserve to you know be remembered and so on right but what these images obscure is the massive amount of violence and suffering that's going on elsewhere, also the major dimension of violence and suffering when we talk about contemporary migration developments and regimes that remain invisible, that these pictures obscure if they become the picture that symbolize contemporary immigration into Germany. while of course at the same time dehumanizing immigrants right as as as notoriously violent and not human in a sense but only surfacing as aggressive invaders quote-unquote yeah i mean so one thing that you mentioned in in your chapter in the recent book germany's history wars is this concept of limits of speakability um and i wonder if this and this is kind of this goes into the ways that the european new rights and the german new right uh use kind of emotions uh culturally embedded in order to circumvent uh having to necessarily outline and articulate and explain everything that they're insinuating yeah um does it so does it go does it does that operation kind of also enable this kind of anti-rationalism like are we talking when we're talking about like the emotionality and the the sort of focus of populism on emotions are we also talking in a way about in because you know some people have defined populism as anti -rationalist you know going back to like the 80s uh like taggart or whatever um so i was wondering like if you where you where you kind of land in in considering the off day anti -rationalist because you're also kind of saying like they're not like necessarily nazis they are filling gaps they're they're filling opportunity you know um i forget the word that you used but uh they're they're taking advantage of political opportunities in order to like create this yeah i mean of sort of yeah political cultural effective like all kinds of opportunity structures that have been which has not been politicized right yeah which is highly rational yeah i mean in that sense i think they've been highly rational in the sense of of identifying these and on and in politicizing aspect so sort of the sentiment of oh i don't want to think about the holocaust anymore like i mean sorry like but very colloquially spoken yeah it's always been there like as long as i can think we thought that you know like people have been saying that when i had history classes like oh not again hitler you know like there's been studies about like denying any involvement of your family to that and like sort of this this idea for final final line as we call it right under like yeah let's just stop talking about it it's always been like the afd hasn't brought that into german society it's always been there um it has somehow been i don't know moderated or simply not been politicized um and brought to the surface but the afd has sort of taken that up and or it was again it was by the nazi party right the ns um the npd back then sort of the radical the ones that were like basically saying yeah we are the new nazis which was a bit yeah which was just too much um because you know like and i think this trick that the afd is doing is is exactly not claiming to be the new nazis but saying no no we also because they would rhetorically always say no like that was bad like and actually i mean similar to what trump is doing right like national socialism you notice something there's socialism in that so actually Hitler was a socialist right so sort of yeah you know it's an interesting sort of so maybe the rational reality stops when it comes to you know bending historical terms but in that sense they have been really strategic in and sort of extremely good readers of of sort of some you know political potential that has been there that sort of started with the euro crisis where i would also say i mean they were founded as an anti-euro party right which i feel i mean what you know was maybe a first step in breaking sort of the german commitment to the european union which has of course always been constructed as like a legacy or lesson learned from world war ii we are now responsible that the european continent is gonna you know live happily ever after because of what did in the past um so there's always been relatively broad consensus like a pro -european one among german parties because that had been part of our national identity right in the afd by sort of starting to break this and say no we should actually not pay for the rest of europe like that was sort of the first like it's not that that wasn't speakable before but like breaking the first maybe not a big taboo but like a breaking a certain consensus of what what we are supposed to do um and that's that like and in that sense i don't think it's it's it's been surprising that it's sort of this turn towards the right because that's that was the first baby step and then you know we had the we had 2015-16 um and sort of the summer of welcoming migrants sort of was over relatively soon And, yeah, people started to remember that we actually, Germans are actually a bit racist after all. We haven't become super nice people after 45. But, yeah, in that sense, they are rational. of course like the main stuff that they are telling is either you know wrong I mean factually wrong or I mean you know this sort of conspiracy like yeah they of course not rational necessarily in that they are fact based but I would say that I mean in themselves they have some sort of I would say an emotional logic they feel right so it doesn't matter and I mean I would say that sometimes about my own political beliefs if there's just something I don't want to hear even though it's sort of factually right like I just don't want to deal with it you know like I mean I don't think irrationality is something that we should attribute only to populist and radical right -wing actors, but that's to be found every, I mean, you know, like the Christian Democratic Party, like with climate, we all, like it's completely irrational what most parties in this world are doing, right, if you would only think about what's best for the survival of humanity. So this claim, you know, that they are the weirdos who only do the feelings and we're actually the ones that handle everything based on science and everything. I mean, this is also not completely true. Although, of course, they maybe use more simplistic or sort of, I don't know how to say, more pleasurable feelings than other parties i don't know if that's a yeah i mean that's a that's just me rambling i guess no i mean that's that's very interesting so you know they and that's kind of been what's enabled uh more of an effect right is the is the way that they've been able to galvanize people's feelings uh which have previously sort of felt more repressed i guess so so there's that as well but they're also just such like a important part of the repression that they're trying to alleviate or whatever so it's always a little bit yeah but there's also i feel this little double bind of you know again in a german context right because they would construct that's what they say as a liberation and i have to say like i mean in a way of course it is because it breaks with you know the state -sponsored official ritualized kind of memory culture if we like with context to german history or you know saying racist stuff basically um like you know this official construction of germany as civic nation but then again like i mean as a german who's lived in Germany it's also like you've always been able to say racist stuff you know so it's also this weird construction of like a of of repression and restriction because you know like we like there's never been a time in Germany where you you know could not like I've heard a million times people denying or trivializing the holocaust and stuff like you know so and without having any facing any repercussions or saying racist stuff and so it's also this weird imaginary of being oppressed by something that they at the same time they create the oppression that they then offer relief from in a sense right um yeah it's their it's their world um so which again is is part of that whole like white privilege you know usurpation of other people's suffering and struggle um but you list uh female innocence motherhood male heroism and masculine protection and heteronormative continuity in propaganda that quote mobilizes affects of fear threat pride and belonging right so is are these like are these types of gendered values present in those ai rage bait creations in germany because i know um buark is talking about how they're very much there right that like the male is defending the poor english woman from these migrant hordes or whatever right so and there's all this kind of history that's sort of like really like myth that's kind of inserted into that is it the same in germany because the gender thing seems similar yeah yeah yeah i mean i think it's it's um you know the playbook of like gender roles generally cultivated by far-right movements right i mean there's of course you don't have this little saint george and the dragon you know this whole english mythology yeah i'm not super familiar but of course sort of you don't have have that um going on but of course then you have the good uh you know the well-trained uh athletic german you know like you of course still have like an ideal of a german man right um that's maybe not a knight um but sort of more of a kind of i mean yeah like kind of not like viking aryan like i mean not not explicit but but still i mean like they would probably be blonde right so they are still of course a resonance of like an ideal typology of what it what a real german man looks like that is um that is inherent um i mean i haven't seen material or i i don't know if i've seen material that this tool has produced but But since it's being fed with what the AFD has communicated before and what their programs say and so on, I mean, I assume it will only sort of exacerbate these gendered images. And of course, I mean, also when these victims of migrant violence, quote unquote, is usually young women right like our sisters and daughters so like a innocence and i mean in a sense like youth but also innocence uh as as as a femininity and of course this you know underlying the woman as you know recreating the nation and nurturing the nation and if they take a woman then the nation will die basically so of course this this sort of trope is is also also present and of course this idea like idealization of the nuclear family sort of basis for the like a progressive patriarchic ideal of society which again is of course not too far away from a German sort of conservative mainstream that also sees mother, father and child or ideally three or four children as the ideal right so when the main like conservative party is saying society must be defended you know that kind of thing um all the afd has to do is say well what are they actually doing about it you know yeah you have to get involved you know that kind of thing yeah they usually they would say oh look now uh friedrich merz is uh is saying something about protecting german families but yeah what what has merkel done and we have been saying this for 10 years so like who is the you know like he's just he's just he doesn't mean it right we actually right so it's uh yeah right so my last question and you kind of maybe i think made increase the stakes of this question uh when you said that they're kind of like emotionality is is stronger in some ways i don't remember the exact wording you used i'm probably butchering it um but what do you think that people can do to diminish the effectiveness of these types of technologies and these images and this emotional politics um that the the right is using yeah i mean maybe not necessarily stronger but i feel that's always i always try to find a language that's not sort of morally evaluating um i mean maybe maybe easier or less complicated or more enjoyable i think that was what i said sort of like uh not as you don't have to be as reflective right if you just if you just want to be proud of your nation instead of like thinking about the Holocaust you know I mean that's because also through this whole like dealing with our past we sort of in the end arrive at a notion of national pride in being and having overcome our darkest you know moment in history but that's a bit more effective you know that's that's more effective labor in a sense to go through the shame and the guilt to then arrive on a moral higher ground instead of just saying nah I just I just like Bismarck and I'm fine with that so what can we do I mean that's I guess I don't know probably at this point the 1 billion dollar question but maybe and I'm saying this carefully not react to them or not give them more attention and effective engagement than we absolutely need to I mean and I don't mean you know i mean we live in a attention is is currency and the more time and attention we spend on far-right actors the less time we have to do other stuff um and i don't mean i don't mean you know we yeah just abolish the far-right analysis network just don't like to pay any attention now i mean of course we we should deal with this as as researchers and and so on right and analyze it and and and and so on um i think what i mean maybe more is refuse to become attuned to these effective dynamics and rhythms that the far right is trying to enforce upon us like this sort of the constant i mean this flooding the zone with shit kind of like a constant outrage and like a new scandal and a new thing and like a new angry like something that happens that we sort of react to i mean in in comments or that we because it often becomes almost like all we talk about is what they have said and then we sort of agree that it's fucking horrible sorry that it's very horrible and and that's that's of course right um so and and of course you know we we need to think about what we do um and of course we should not you know ignore the devastating consequences that you know political actions have for those who are targeted by it. But I don't know, like the best we can do as I think to spend sort of our time and energy and attention and engagement in activities that counter these destructive politics. I mean, I think we should still be angry and we should be outraged and we should be scared because it's scary what's happening and because, you know, their inhumanity and and everything makes me scared for my child and for a lot of my friends and for their well-being. And it's outrageous. But I think, I mean, we have to somehow turn this into practicing care for each other and compassion and show solidarity by those who are primarily targeted and effective by, I mean, concrete violence or threats of violence or the sort of implications of certain policies and start having discussions about a world that we imagine that is not just responding to sort of the cue that far -right actors are giving. I mean, I mean, that all sounds like very, very sort of hippie kind of idealistic. And I know it's hard if you're currently being, like stuff comes to your new new stuff comes to to your phone uh right and and it's um but i feel we have to develop more than just a response to because we're currently gonna have to come up with new responses and i'm actually i'm really like my poor boyfriend but like i'm getting so annoyed my boyfriend's like oh like you see like trump said this and this weird thing and i'm just like i don't want i don't care like i don't want to hear what this man is saying and i feel if everybody had just listened a little bit less to what this man has been saying he maybe wouldn't be president now you know if we just had been like yeah i guess that's an old weirdo um yeah okay now he's running for president yeah let him do that i guess and of course there's a lot of money behind him and i don't want to diminish that but you know still um not talking about what they've been saying but what we um do instead i think a lot of education conversations and discussions uh of course also necessary a lot of young people who who grow up on social media or who spend a lot of time online especially also during covet of of course um in the current postdoctoral project i'm working on where we did interviews with young people there's actually immense need they really want to talk once you get them talking about antisemitism in that case um because they're alone with it they just see a lot of weird stuff on social media and they they don't know what to do with it they don't know how to contextualize it they know it's fake but then again like what is not and like they they really want to talk and discuss um and I think that's not only for young people because we spend a lot of time online as well right I mean like to to sort of um talk about what we think and what we what we feel um about it and I think another thing um you know which is of course super easy to do is uh fight the structures and the the conditions that enable the far right um and facilitate their rise um starting with social media companies whose algorithms i mean work in favor of far right contents right they are more likely to spread in the ways that social media platforms work at the moment the afd's ai tool is built on the basic of the biggest AI models. Yeah, so, I mean, like, advocate for laws and regulations for the companies that are basically profiting, I mean, very literally, from the rise of the far right. And also contribute to the fact that far right and hate propaganda in general has become a business model. I mean, a lot of people make their money, Not necessarily, I think, because they are committed to the cause, but simply because it generates clicks and they get some, you know, good money out of it. And sort of, yeah, I know it's all very idealistic and I, you know, I just, I just like to think that we, there's stuff we can do. Otherwise, I also get depressed, I guess. um no i think that that's really interesting it's kind of a emotional independence from patriarchy in a sense that you know we need a little bit more because when our emotions are always being kind of um reactive towards it uh yeah we're still bound to it but if we can actually create our own democratic society you know we can have our we we can have independence from the what what has been for a long time a central cause yeah i mean it's it's sort of also this like constantly reacting i mean i'm not a psychologist but it's me myself uh you know i'm also getting sort of this it's exhausting i mean because you feel constantly feeling like or you're being chased to the next thing and it's not really rewarding because there will be another pile of crap on the next goalpost, right? Because, you know, there's another truth social post or whatever. So it's just this, you know, deciding not to run that race that is suggested to you is maybe one way out. I mean, I don't think, probably not work from one day to the other, But just refusing what they are proposing in sort of a, not only on the level of concrete political demands and programs, but sort of on the whole way of how the show is running, in a sense, is maybe a way. while also and i think there's also it's important to be outraged and to be you know to express that that you are that's something you know it's unacceptable and uh because we also have to remind ourselves of that because you know then otherwise you become the couple in the in the functional uh clothing who's uh talking about immigrants as as mosquitoes right um if you don't remind yourself what humanity is and that we all deserve it and that it's outrageous to to uh to deny it to someone amen um um well thank you so much dr schmallenberger really appreciate uh all your work and uh you joining us for this episode um do you have any i mean you you publish quite frequently articles and chapters and things like that do you have anything up with the postdoc stuff that you're doing yeah i mean i have uh again because i had a kid right so there's this weird like year and a half where i just didn't do anything so that sort of reflects in the publication hiatus that's uh currently uh going on but i have a piece coming out with some colleagues in Sweden, which is on how a different party commemorated the liberation of Auschwitz on social media. I mean, not a fun topic, but sort of diving into some discussions of what Holocaust memory means for the present in Germany, also in relation to all the discussions about antisemitism in Germany, and sort of policing of what some argue is antisemitic. And so on. And we're currently finishing up a paper on the interviews that we did on experiences with antisemitism on social media in Denmark and Germany. Sort of the next things that hopefully come out. Wow, very interesting stuff. Well, thanks so much for joining us again. I am Alexander Reed Ross and this has been the the Far Right Analysis Network's official podcast, Right Rising. And we've been talking with Sophie Schmallenberger. Thanks again, Sophie. Thank you so much. How do I stop this? I can never stop that. There we go.