00:00:14:06 - 00:00:31:28 Unknown I'm doing pretty good. It's school vacation week, so I got to go visit maybe an AI group. Oh, nice. All right. Cool. Yeah. I haven't thought about being AI in quite a while. I know both of us were in an AI for quite some time. I was in, I think, about eight years, and you were in for quite a while as well. 00:00:31:28 - 00:00:54:26 Unknown Are you? Yes. And I left there about four years ago when we had some young kids and the timing just doesn't work anymore. My my old group actually left the bad AI franchise structure and launched their own group, which is fairly similar. It's a group. It's one group versus, international group. So why don't you tell us what you did there today? 00:00:54:26 - 00:01:15:17 Unknown Because I know you went to visit, and I'm curious, like, what made you go back and visit and what was your reasoning for that? And what was it like? Yeah, absolutely. So this particular being I grew up, I cut my teeth with launching my own business based off some of their interactions with me, the interactions I had with you. 00:01:15:18 - 00:01:47:17 Unknown So they're responsible for helping launch. Holy crap. And they also give me business now, four years after I left. I'm still generating a lot of revenue from them. So they invited me in to present not. I chose not to talk about my business. Holy crap. As a design agency. I actually chose to educate them about their Google Business pages, because a lot of these people are trades or service area businesses, and they don't know enough about the Google business page, and strategies for that. 00:01:47:20 - 00:02:09:02 Unknown I figured I'd go there and give them some content that they could actually react to, things that they can do themselves, or they could bring in an outsider to do as well. So I know you had mentioned to me that this is a new service that you're now providing for your clients. And it's funny cuz I had never really thought about my Google Business page. 00:02:09:04 - 00:02:31:21 Unknown We all get those phone calls that say that somebody needs to look at our Google business page, and we all know that they're spam and or oh, they're crazy and the drivers aren't nuts. But since you've mentioned that I've gone in and obviously claimed both of my businesses, I've gone in and updated some of the information, but I haven't really gone in and really educated myself on what I should be doing. 00:02:31:21 - 00:02:55:05 Unknown So I'm really curious to hear what are some of the things that you shared with them that they really should be thinking about when it comes to their Google Business page? Sure. So just to set up some context with the Google Business pages, the main thing is if you're looking for localized results, you need to be in the map packs, which is the top three results on the map in your read area. 00:02:55:05 - 00:03:21:23 Unknown And there are some strategies that you can implement to become one of those organic searches. You'll see sponsored results place there as well above the organic, but that's only 1 or 2 spots. So when someone looks for your service, for me it's graphic design near me or that kind of thing. You need to have a strategy for your Google Business page that makes you show up in those top three. 00:03:21:25 - 00:03:44:05 Unknown So what I shared with them was some of the top numbers for Google, things that you need to, thresholds you need to reach, and then some things you might want to do to help support your Google business page in relationship to also your home page. I started out just going over the basics and some numbers like if you hit 70 reviews, you're in a good spot. 00:03:44:07 - 00:04:05:05 Unknown Google really likes that number of reviews and that's really hard to hit. So you need to ask everyone for a review. And if you get one review for every ten customers, you're doing all right. Now, if you don't have as many customers, you may have to ask them a few times and you really need to facilitate the ability to do those reviews easily. 00:04:05:07 - 00:04:28:25 Unknown Either have a lead behind card, send an email, send several emails or a thank you note as well and say, hey, we would appreciate your feedback when you're having them structured their reviews. Ask them to talk specifically about the service you provided, not just the the how, but also the what button so that you get some of those keywords into your review. 00:04:29:02 - 00:04:52:05 Unknown Now don't have them stuff it because Google may, pull that review and just not post it. It still needs to seem like an organic, review. And be sure you respond to all of your reviews. Use a normal voice. Don't just use AI to generate everything. You can have I help you create, a response, but make sure you wordsmith it afterwards. 00:04:52:08 - 00:05:19:17 Unknown Moving down the line, you need about 50 images. Now, when you're coming, when you're doing images for Google, if you're a tradie or a service based business, you can do before and afters. As a designer, maybe I'll have a a rebrand, or maybe I'll just share, like the printed product. And these can be images that you just snap a picture of or something that you set up with more of a call to action with a phone number on the bottom and your logo. 00:05:19:19 - 00:05:51:02 Unknown These images should not be AI generated. They should be things that you've done and generated things with branding, such as your shirts or your your signage. Google really likes this very organic approach to creating content for them. When you're naming your images, describe what's going on in the image and add some geo tags to it. So if I create a logo for a local business here in Peabody, I'm going to say the business name logo, branding it with underscores or hyphens between. 00:05:51:04 - 00:06:21:12 Unknown Then I'll tag it Peabody mass or Peabody Salem, mass. This helps Google again find you an organic search, and it helps with the map title question. Like with the images, is it just work that you've done or do you find it having like image like I know you talked about signage and branding and stuff like that. Like if it's a home service business, should they have pictures of their guy standing next to the truck or through a guy is actually doing some of the work or them doing some of the work? 00:06:21:19 - 00:06:38:01 Unknown Are those some of the images that should be in there as well, as well as the before and after type of stuff? Yeah, absolutely. I love showing the people that do the work, not just the owners, the the people that do the work. If they want to be on camera, obviously take pictures of them as they do it. 00:06:38:02 - 00:07:03:23 Unknown That way people know that it humanizes your business and it puts a face to a name. And then I like to I've got one landscape client that I'm working on with. I'm taking pictures of their work, and I'm adding a little tagline, their logo, and then a phone number. Again, this is just trying to get people to call when they see these images that it creates, a very accessible way to reach out. 00:07:03:25 - 00:07:27:02 Unknown Those are also going to be utilized in your updates as well, where post Google Business Pages have a Post option, which is kind of like what you'll post on Instagram or Facebook, but these will show up in the Google Business page listings that you create and may show up on the map when you click on the business. And they also help Google with searches. 00:07:27:03 - 00:07:50:08 Unknown So you add content and words to match what you're advertising. If you're a landscape business now spring planting so you create your content based on that. For that I, I would say use ChatGPT. But again, words wordsmith whatever you're creating. Maybe you add a call to action like a phone number, or click on the website and then post it as an update with the image. 00:07:50:10 - 00:08:15:07 Unknown Google likes they don't want your stagnant content. They push updates into like this archive after six months. So you need to make sure that you have rotating updates and maybe do an update once every other week or once a month, something that shows you're still actively engaged with your clients. Same thing with the way you respond to reviews. 00:08:15:09 - 00:08:40:21 Unknown Okay, so for again, let's talk about seasonal businesses. So someone who is, like you said, doing landscaping now should be posting about spring planting or spring cleanup and things like that. And then maybe as the season goes on and you get into summer and they're doing more lawn maintenance, they should do an update to talks about that, because I'm assuming those posts are kind of in the order that you post them. 00:08:40:23 - 00:09:05:16 Unknown So the most recent thing you posted will be at the top. Yes, that's correct. And you can time your stuff so that it lands right before the need. So if you're showing up and you do want to do the normal keyword research, find what people are searching. I use a website from Neil Patel called Answer the Public, where I find what people are searching and I kind of can respond to that with the content. 00:09:05:16 - 00:09:29:10 Unknown The benefit of having a graphic designer to your Google Business page is that we can brand all of the stuff that gets posted to the site. That way no one's stealing it. Now, I mentioned before, don't use AI. Google does not like AI generated images. And they don't like AI generated text. Like when when it's overly hashed through chat or through Gemini. 00:09:29:10 - 00:09:56:20 Unknown Right? So you really need to create your own brand voice and apply it to what you're posting. Other things that I'm mentioned for the Google Business page was your categories and services. Categories should mirror what your categories are on your website. Google kind of looks for how that maps out, and then your services go under your categories. Services allow for a description under each thing. 00:09:56:23 - 00:10:22:25 Unknown So that's where you can add more keyword type content for your specific service under those categories. I have categories such as brand consultation, webinar producing and then a full other set of things like print, print brokering and such where they're just different services. I offer as a design agency. And so so give me an example. Like you say, okay, print brokerage. 00:10:22:25 - 00:10:56:28 Unknown Now what would you that's your category. That's your high level category. And and so give me an example of what you would put under that as services that that shows the difference between what a category is and what is services. Sure. So categories don't have descriptions but your services such as business card printing. Then you add your description where premium business card printing on a variety of stocks two color, two sided full color, rounded corners, whatever you're trying to share with your clients. 00:10:57:00 - 00:11:18:17 Unknown That that that's where the description helps describe the service. But we also might do brochure printing, every door, direct mail. It's not my specialty, but it it is yours. And that's something that you should offer under print brokering. It's a big specialization that might be its own category actually. Signage. If you if you design signs that's a specialization. 00:11:18:20 - 00:11:44:17 Unknown So you may want to add that as well. Do you do vinyl signs or those pull up signs for trade shows, trade show designs and other thing. So again, you got to think through your business you want at least you're going to have one primary category. And then you can have up to nine subcategories. And then you should have at least 30 service descriptions across all those categories, not 30 under each. 00:11:44:19 - 00:12:04:13 Unknown So these are like the numbers that Google kind of looks for. And what's recommended when I'm working for a client. These are the numbers I try and reach. And that's part of the other thing. Your client needs to be actively engaged in gathering photos, looking at the content that you're sharing, and they don't have to approve everything. 00:12:04:13 - 00:12:26:15 Unknown They don't have eyes on the page that I'm creating. But when they say I want more phone calls in this particular service, they've got to provide you content for that service, right? That makes sense. So that's how you're working with your client is you're you're basically engaging with your client to say, okay, what what are you looking for phone calls on. 00:12:26:15 - 00:12:50:10 Unknown And then how do we kind of shift your business page a little bit, or the content on your business page to basically put that front and center. So for perfect example, I would give would be, I have a painter that I work with regularly. Is more of a renovator. I should use that correctly. He just specializes in painting at this time of year because he is focusing on outdoor painting. 00:12:50:12 - 00:13:12:09 Unknown So it would be good for him to go into his Google business page and kind of make his post about outdoor painting, because that's really what he wants the phone calls to come in for now, not necessarily the indoor work that he wants that will start pushing once we get to the fall, where he's going to be going into winter and want to have that indoor predator, the outdoor. 00:13:12:12 - 00:13:35:01 Unknown So yeah, it sounds like you kind of need to engage your clients and say, what is the path that you kind of take if you're seasonal in some way? And also like if you're not seasonal and you're like, hey, I just want more phone calls for this specific category, then, you know, okay, that's the stuff we really need to hone in on, and I need to help you get that information out there. 00:13:35:01 - 00:13:54:16 Unknown So that's interesting that that's how you're engaging your clients. And I agree, like, you don't want to set up a process where they have to approve every single post or every single image that you're putting up, because that can be extremely time consuming for both of you. And the whole idea of you managing the page is to help them take something off their plate. 00:13:54:16 - 00:14:31:25 Unknown They may not be great at, or may not have the time to work on. And but you do need to continue that engagement so that they are feeding you fresh content to be able to put up on the site. I think for home services, it's a great way to really showcase what they can do. And I, I find with the home services that I work with, especially using something like that to say, okay, here's before and after of the bathroom, or here's the before and after of flower beds, or here's the before and after a power wash or whatever it is, because that really shows somebody what you do and what the results can look 00:14:31:25 - 00:14:56:03 Unknown like for them. Also interesting what you're talking about. I generated images and text and stuff like that. Yeah, like I'm finding that I'm seeing a lot of restaurants, a lot of businesses on Facebook and Instagram and place they're using all of this AI generated stuff and it's like, okay, yeah, it kind of looks cool, but it's not your personality. 00:14:56:03 - 00:15:17:15 Unknown And I think sometimes that if you use it too much, that becomes your personality, that you're no longer showcasing who you are. You're letting AI showcase what it thinks that you want to be. So yeah, I think you got to be really careful with that. And who's going to be better at then detecting that than a company that has one of the most powerful AI tools out there. 00:15:17:17 - 00:15:42:04 Unknown So they are going to catch it. They are going to penalize you for it. So you definitely want to be careful with that. So I can understand that those numbers are interesting that you're talking about with like the certain number of categories that 30 services and things, they it seems like a lot, but I know that like anything in the content game, the more content you have out there, the more information you have out there, the better it's going to be. 00:15:42:06 - 00:16:08:17 Unknown Now, do you think Google Business Pages are becoming very important when it comes to AI search results, especially with something like Gemini? Yes, those posts are what feed that algorithm, so to speak. So when you're doing a post on Google, make sure you're talking about the service with a little bit of an education for the client as well when you go back. 00:16:08:17 - 00:16:27:01 Unknown So going back to the landscaper, let's talk about perennials. Now's the time to plant perennials. These are the flowers that I don't know. Are they the ones that come back annually or are they the ones that you have to plant year after year. That's the bit of an education that they may want. You may want to know, or what do you print in this? 00:16:27:07 - 00:16:52:10 Unknown Or what do you, plant in the shade versus, light? Do we help with gardens and what type of fertilizers or mulch you might use? There's a whole variety of educational things that you can give to your client. You know, they're not going to take that and go plant themselves, but they know they're more informed as a buyer and they appreciate what you're giving them, as does the AI algorithm. 00:16:52:12 - 00:17:22:19 Unknown Now, I'm not sure how much the AI algorithm will generate for conversion, but it puts you kind of at the top of that list. Okay. Are there any other numbers, any other information that you gave today that really opened up some eyes in the group that you're presenting to? Yes. So, for a lot of them that everyone was appreciative of the knowledge I gave to them, and I'm not sure if they were overwhelmed, but they're all like, I need your help with this. 00:17:22:19 - 00:17:46:03 Unknown So again, giving knowledge freely, they appreciate it. They see the need and they they understand it. And then they reach out and say, hey, can you do this for me? Like their specialization might be in the financial field or they're out there, you know, doing, junk removal. They don't want to be sitting at the PC or the Mac and trying to create all this content late in the day. 00:17:46:03 - 00:18:06:26 Unknown So as a graphic designer or at doing SEO, I use Google Business page as my kind of way into a business to learn about it, to meet them, and to give them a flat fee service. And then afterwards I may propose an SEO service that's month to month afterwards. But first I want to prove myself with those clients. 00:18:06:29 - 00:18:31:11 Unknown That's really interesting. And I think there are plenty of people that are not aware of how powerful that is. So share with people what results you have seen for your own business. Now that you've really dove into this and done it for yourself and you're doing it for your clients, but what direct results are you seeing with your business because you've spent the time on your Google business page? 00:18:31:13 - 00:19:03:14 Unknown I'm getting more local search based because I actually have an address assigned to my Google business page. That's another thing you need to look at whether or not you need a physical address or if you're a service, a based service area based business. Those are two different animals and they'll give you different search results. But since I'm showing up locally in my neighborhood, I printed a catalog for an inaugural ball for a Liberian association up here in the North Shore, which they would never have met me in my network. 00:19:03:16 - 00:19:32:11 Unknown I, I, they found me locally and they gave me a call. Now otherwise, before I had my website up and had things kind of aligned, I only got one contact from my Google business page in eight years. Now I'm getting 2 or 3 a month and that's without actively doing everything for myself. So I'm beginning to see the effects of what search engine optimization can do for my own site, in my own business. 00:19:32:14 - 00:19:58:28 Unknown Now, what about your clients that you're helping with this? Are they seeing results or they're reporting more phone calls and reporting more inquiries into their business? Yes, they're but like a lot of trainees, they they want the phone to ring a lot more. But this is just one aspect of your marketing. If you're looking to really build and sustain your business, you need you Google business page, you need your website, you need some sort of print marketing. 00:19:58:28 - 00:20:19:29 Unknown I would say you can't lean in on any one of these things to do all, all of the heavy lifting. That's so true. I'm actually working with two friends of mine who one is a landscaper and one is a contractor, and I'm working on on getting each of these pieces in place for them so that they can continue to grow. 00:20:20:00 - 00:20:39:25 Unknown One of them is a local landscaper who is looking to grow his business and to pick up more lawn maintenance. And and actually, in his case, he's looking to pick up more odd jobs. So that's more of the focus will be when we get to that point. The contractor is originally from here in New York, and he has moved to North Carolina to basically restart his business. 00:20:39:28 - 00:20:56:07 Unknown And so I said to him, this is a great way for you to do that, because we can really put you front and center in that specific area and make you look good so that people will call you, I said, but we need to make sure that you have a website. You need to make sure you have your Google business page. 00:20:56:07 - 00:21:11:06 Unknown He basically just got his truck magnet city. He could put those on because he he really doesn't want a letter on the truck at this point. He's still a little leery about that, even though we're really pushing him to do that. But the magnets are a good alternative to be able to take them on and off as he needs to. 00:21:11:06 - 00:21:32:21 Unknown But yeah, like it it's it's really important that you have all of these different avenues of marketing because you can't you can't lean on one as the goal and expect that your phone is going to run off the hook. I think that's great. But I also think it's important that you're keeping track of where that inquiry is coming from. 00:21:32:24 - 00:21:53:24 Unknown And I think that's where you get into things like tracking phone numbers and QR codes and things like that. But I think the most important thing is you just ask, like if somebody calls you up, you say, hey, where did you did you find out about me? I'm assuming that's how you found out where they found you when you were doing that catalog, did you just specifically ask them? 00:21:53:26 - 00:22:16:00 Unknown Yeah. And you know that it's not like it was a referral from the Chamber of Commerce or something. They would have mentioned that to me. They reached out, I'm trying to think if they reached out be a text or phone. It was something like that. You know, it's not like Yelp where it says you've got an inquiry, within your inbox. 00:22:16:00 - 00:22:41:18 Unknown This was actually a called, reach out to me. And, you know, I was able to turn it over within two hours. So. Yeah. Well, it and this brings up something that I'll share. And I may have shared this before, but I'll show it again if I have. I was working with an Hvac client who really, really shocked me in how well they tracked their marketing. 00:22:41:20 - 00:23:13:26 Unknown And so I met the gentleman who is their sales guy in one of my networking groups, and he brought me in and said, hey, we want to do every go to act, but I'm really curious to still learn more about it. I want you to sit down with my partner. And so I walked into his office and before I sat down behind where I would have sat down was this large TV with a spreadsheet open that literally had every avenue of marketing that they have done and what the dollar amount was that was generated by that market. 00:23:13:28 - 00:23:37:15 Unknown So if they got a call through Facebook or they got an inquiry through Facebook, they knew that it was this much money. And then they also knew, like, okay, this is how much we're spending and ad revenue to get those calls. They did the same thing with the networking group. They basically said, okay, here's the fee for the year, and then here's how much we're getting in revenue from that salesperson being in that networking group. 00:23:37:15 - 00:24:01:15 Unknown And I was really shocked by this, because not many businesses have that intense of a dashboard. To really be able to tell what that is. And part of the way that they were able to do that is they used these tracking phone numbers and they used these QR codes. They knew when they put out a direct mail piece, and I had a specific phone number on it, and it got calls from that phone number of inquiry. 00:24:01:22 - 00:24:20:21 Unknown They knew that that's where that was coming from. And then, yeah, they would rotate phone numbers to different projects and stuff like that. But they knew for the next 60 days this phone numbers attached to this postcard. And so they could really say, okay, this is every dollar tracked made us this much money and cost us this much money to put out there. 00:24:20:24 - 00:24:43:08 Unknown And I thought that was really interesting. And I think it's important that as businesses that we ask people where they find out about us now. Yes. I mean, you and I, probably I would say 90% of our business is referral. It's coming from other people recommending us. It's networking. It seems like that it's not often that we have paid advertising that brings us work or something. 00:24:43:08 - 00:25:06:18 Unknown Life or business page that brings us work. But that's awesome to hear that from going from one over eight years to several calls a month, that's a huge jump. And that really shows the value in sitting down and taking a look at your Google Business page. And say, okay, what can I do to make sure that this is optimized so that people find me when they're doing local search? 00:25:06:18 - 00:25:32:09 Unknown It's funny because I do so much business nationally and internationally that I never really think about the local aspect of it. Yet all of the home service people that I work with are all local clients. They're all guys that and women that work in this area. So I do have a reason to go in there and take the time to set that up correctly and make sure I'm updating it, because I want more of those people to come to me for effect or direct. 00:25:32:16 - 00:25:53:01 Unknown So what better way to do that than to make sure that my Google business page is optimized so that they find me when they decide they want to do some type of direct mail marketing and then talk about the every door direct is the most economical way to do that. Yeah. So yeah, I've got a couple lookouts for the Google business. 00:25:53:01 - 00:26:19:08 Unknown Page two, it's Google. They're going to change the rules quite often. You know how the search algorithm works. So the benefit of having someone else do it is they have their finger on the pulse. They know that most most of the time Google verification is through video now. And they may reject because whatever way you do the video, you may have forgot one element. 00:26:19:10 - 00:26:42:08 Unknown So having someone that to do it that knows how to do it and has been through that a few times is worthwhile. My, one of my web design friends thought that Google still sent out postcards and they don't. They haven't for years, so far as I know. I mean, maybe some people have that option, but the businesses I've worked with, it's all been video, verification. 00:26:42:11 - 00:27:10:19 Unknown The other thing is Google has removed the ability to add and answer your own Q and A, which was helpful if you had Q&A before they removed that. It's still up there. But now if you want Q&A about your business, you can put a FAQ into your personal website. So again, Google still likes Q&A, but they don't want the owner generated Q&A on their on their Google business page. 00:27:10:19 - 00:27:35:05 Unknown They want the stuff that you have on your website. So you'll find on mine. I have frequent FAQs on all of my service pages and on my homepage. So that's interesting. So yes, I could see what yeah gets you where they don't want questions and answers generated by the owner of the page because that could be very biased and very opinionated in a way that is obviously to sell versus. 00:27:35:07 - 00:27:55:02 Unknown Yeah, that's interesting. I mean there see questions there, things that people might ask you regularly or things that you want them to know about your business, like how do you answer the phone in a certain period of time? Are you a printer yourself or you print broker? Can I come visit your location or no, it's a home based business. 00:27:55:04 - 00:28:22:05 Unknown Just email me. Yeah. Yep. That's that's really interesting. Is there any are there any other tips that you would give people when they are looking at the Google business page that you think is something? If they did it today, would definitely make a difference in the next week or so for their business page. I think it's a longer, a longer road runway than like a week to get start getting results. 00:28:22:08 - 00:28:44:03 Unknown It is something where you can start generating taking client photos if you're just, trading and adding those to your site, adding your logo and just getting your the gears moving on your Google business page so that they see you're an active business and that you are engaged with your clients, especially in the review process and all that. 00:28:44:06 - 00:29:04:28 Unknown Also, I believe Bing has a similar thing. They don't have like Bing pages, but I think you can do a profile of your business there. It's worth looking at more than just Google for these things, but still, Google and YouTube are the biggest search engines out there. YouTube is an odd one, but that's where people go to search. 00:29:04:28 - 00:29:32:20 Unknown So, oh, it's funny you bring that up because we were talking about we put up shorts for our podcast and I keep saying you it amazes me how the numbers skyrocket for YouTube shorts versus the actual full podcast episode video. And I recently had heard Garyvee talk about the fact that YouTube shorts specifically are helping to generate AI results for Gemini. 00:29:32:23 - 00:29:57:19 Unknown And so that's that's why I think you see so many people focus on YouTube shorts is because that's where a lot of the information that AI is generating is coming from, as well as many other places. But that seems to be a real focus right now. So I'm not surprised that YouTube is such a big search engine, because, I mean, I do it myself like we always joke about, like something breaks in the house. 00:29:57:19 - 00:30:20:13 Unknown What do you do? You go to YouTube, figure out how to fix it because somebody is put up to fix it. So it doesn't surprise me. I'm just surprised how prevalent YouTube shorts are because I'm not much of a YouTube shorts consumer, but I do consume Instagram Reels, so it's just I think it's just a matter of where I spend my time. 00:30:20:18 - 00:30:43:29 Unknown And I think I've found recently that I have clicked on a few of them here and there, especially on the desktop, because that's a very different environment. We're on the phone. It's very much like reels. You're you're doomscrolling, but you're basically going through them. But on the desktop app, where I tend to watch most of my YouTube, it's a very different experience. 00:30:43:29 - 00:31:17:13 Unknown And it's interesting because I find thumbnails don't matter on the phone because you're swiping so quickly. But thumbnails will catch your attention on YouTube short on the desktop. So it was something that really caught my eye recently when I was looking into this. So yeah, Gary and I'll see if I can find the posted a video that he put up talking about that where he said that people really need to focus on YouTube video in a specifically YouTube shorts, so that their company and their business comes up when somebody asked I about something specific. 00:31:17:13 - 00:31:34:00 Unknown So that's really great. I'm glad you got a chance to do that presentation. It sounds like you gave a lot of really good information. You taught them some really good stuff with Google Business Page, and I would not be surprised if you see a bunch of those people come to you and say, hey, I need help with this. 00:31:34:00 - 00:31:54:21 Unknown And that's a great opportunity. You had to go speak to that group, and I'm sure it was good to see people that you haven't seen in a while in that group. So congratulations on doing that presentation. That's pretty cool. Thank you. And yeah, I've already got to, two leads that will convert from that. So very cool. Worth the time. 00:31:54:23 - 00:32:13:19 Unknown I did want to share with everyone that it's something they can do it themselves, or they can have me helped become a manager of their Google business page, not the owner. Always own your own Google Business page, but you can assign people to be managers to help you out. And I think that it really was worthwhile and appreciated. 00:32:13:21 - 00:32:38:00 Unknown That's cool. That's very cool. Well, like we always do at the end of every episode, we do our pot decks card. This one is what is your most treasured possession? I don't, I don't know, like okay, well, I'll give you a second, but I was going to say outside of my, my, the people in my house, I guess it's some of my hobby stuff. 00:32:38:00 - 00:33:02:27 Unknown Like I've got a collection of old dandy modules and old Warhammer stuff that I plan on getting back to. So maybe those. Okay. All right. Well, so I it's a little bit easier for me to copy the answers, but I'm the one who picks the card out for it. So my most prized possession that I own is my series of hash trucks. 00:33:02:29 - 00:33:32:19 Unknown So I have been collecting hash trucks for many, many, many years. And it's funny because my grandfather collected them early on, had some of the earliest ones and he kind of introduced me to it, but I didn't really latch on to the collectible side of it until I got older. I wish I had, because he auctioned off several of his more valuable ones and didn't realize that I was going to get so into it. 00:33:32:19 - 00:33:56:20 Unknown I think the last time I checked, I have somewhere between 30 and 35 of them. I even have a list on my phone that has all of the dates, because they come out every year around the holidays. You probably see the commercials on TV or on on YouTube and stuff like that. What's really funny is I have a list on my phone that has all of the years that I have, but also all of the years that I don't have. 00:33:56:23 - 00:34:20:26 Unknown And so when I go to estate sales or I go to a garage sale, I have that list so that I can say, okay, which ones do I need? And so can I find something on my list that somebody might have. And I've actually had some good luck in the last couple of years finding some, but I am extremely picky in what I will buy because I need the box to be pristine. 00:34:20:28 - 00:34:41:10 Unknown I need to make sure that it's never been played with, and people asking me because when I get them for the holidays, it is open the box, slide the vehicle out, look at it, slide it back in closed box and put it away like I am not somebody that messes around with it because it is. It's a collection that I have, not a toy that I have. 00:34:41:13 - 00:35:02:00 Unknown And then the other thing that's really interesting is that has as a company, no longer really exists. So like the gas stations are no longer they sold to another company. I think it was Speedway that they sold all the gas stations to. And then my understanding is they got rid of the gas station side of it, but we're still in the research side. 00:35:02:02 - 00:35:27:29 Unknown And that I believe I read recently the Chevron, I think it was came in and bought that division. And so Hess is a company. It doesn't really exist. And so there's always this question now of will these continue to go on and I don't know like I was surprised that they still had one this year. But this has become something that my parents have always gifted me these every Christmas. 00:35:28:01 - 00:35:51:13 Unknown And it's always been a joke of what box is it? Because I can usually tell what box it is because they're very distinct and how they're shaped and things like that. But so, yeah, so my most prized possession is my series of hash trucks and hash vehicles because they're not always trucks. And I have them stored away. They're kept in a place that's safe, dry and clean. 00:35:51:13 - 00:36:09:08 Unknown And I know my grandfather would be super proud at the number I have. And the fact that he lit that fire under me to start collecting those, and maybe someday I'll have them displayed somewhere, I don't know, but they're definitely my prized possession. Awesome. So before we end, is there anything else you want to share before we go? 00:36:09:11 - 00:36:28:01 Unknown No. That's it. I'm happy to record today. I know that we had a question of when and this was great. Yeah, yeah, it is awesome. Hopefully we'll see the weather turn a little bit warmer. It has been all over the place for us and including snow yesterday which can Mother Nature please realize it's the end of April and it's got to stop. 00:36:28:01 - 00:36:33:01 Unknown So it's it's been a cold spring, but hopefully we'll see that make a turn with that. I guess